with Coach Dave Wheeler
The inspirational video below is by ET, the hip hop preacher, and contains one of my favorite quotes…
“All men are created equal… some work harder in preseason.”
– Emmitt Smith
Check it out and see if it is as inspirational for you…
Ask yourself…
How hard are you working on the most important things in your life?
Do you have your priorities clear and in front of you at all times?
Are you willing to give up your cell phone to achieve success?
This blog article is dedicated to Eddie Siebert. Coach Wheeler, back when he was Player Wheeler, played with (and won championships) with him. Eddie taught me about the importance of “game face”. His famous quote, before every game, was “Get Your Game Face On!”
The video below from BasketballBrain.com is a great overview of the 3 types of approaches used by basketball players and it is worth watching. Check it out…
The 3 types of basketball game face from the video are 1) Joyous, 2) No Expression and 3) Mean, Fierce or Angry. The video has some excellent NBA examples of each one so you can learn more about each one. The key to all of them is that they bring a focus to your game and just like you can improve your mood by physically smiling, the way you move your face can impact the way you feel and how you play the game.
First, let me say that you NEED a Game Face. It is a sign to your team mates, your coach and even your opponents that you are serious about winning the game. The question is… Which game face works for you? I should also add that you may tap into different ones depending on the game situation and how you or your team is playing. Sometimes they need a “kick in the pants” and a Fierce Game Face might be needed. Or you might be getting shut down by the other team’s defense so you could break through and show some Joy (and your confidence) when you school them.
Your attitude, demonstrated through your game face and how you play, is contagious and is an important way you can influence your team. Michael Jordan set a very high standard for the Bulls and they rose to the challenge. (The Washington Wizards… not so much.) What attitude are you bringing to your team? Are you making the practices more effective? Or just walking through them and not getting better? Your attitude & how you express it should help your team, not slow them down or give them reasons to doubt your commitment to winning.
Want to learn more about Attitude?Visit the “Attitude” page with all the articles about Attitude from the Building a Winning Mindset Blog ! It is important and there are lots of ways to look at it.
What kind of attitude do you want to bring to the game? How are you going to step up so you can defeat the competition? The choice is yours. Now, GO GET YOUR GAME FACE ON !
Have you ever thought about how Food affects your Mindset? When you think about it, if you aren’t fueling your body with the right foods it is nearly impossible to perform at your best, either physically or mentally. Your food can also impact your mood… we have all been “Hangry” at one time or another (to quote a Snickers commercial). But is a candy bar really the right long term solution? This article will address what goes into developing and implementing a successful Food Mindset. In other words, we will cover what you need to do to improve your body & mind through the food you eat.
(1) Why do you eat? Are you eating for Health or for Fun? Are you usually eating to create your Best Body? Or is taste more important than nutrition for you? Does your food support a lean, low-fat body so that you are not carrying excess weight that will slow you down on the court? Or do you rely on food as a “drug” to manage your mood?
A clear idea of your motivation(s) when it comes to food will help you make better choices and stick to a plan that supports you reaching your potential on the court and in the classroom.
(2) What to eat. Do you have the knowledge you need so you know WHAT foods are the best to eat? Are you aware of what NOT to eat as well? There are many competing ideas when it comes to nutrition… from fad diets to traditional approaches to the latest research, so it can be nearly impossible to know everything.
I like to keep things simple. The first thing you need to know are the basic food groups… Fats, Proteins, Carbs. Within these groups there are good foods and bad foods. For example, there are “slow carbs” like veggies that boost your blood glucose level over a longer time versus “fast carbs” like pasta, sugary foods or soda which causes your blood glucose to spike to high levels quickly and then crash back down leaving you craving more food.
By converting food into blood glucose your body fuels your brain and muscles. This is how what you eat can have a huge impact on how you feel and how you will be able to perform.
As important as knowing WHAT to eat is knowing what NOT to eat (or at least limit as much as possible). There are three things (the 3 S’s) that are at the top of the list of foods to avoid… Sugar, Soda and Syrup.
Sugar is the ultimate “fast carb” and it shows up in more foods than you might imagine. It is not just candy. Sugar is included in things like bread, pasta and many other “fast carbs”. Quick note: veggies are ‘slow carbs’. Fruits are ‘fast carbs” but not quite in the category of sugars since fresh fruit often has fiber that helps your digestion system.
The second ‘S’ is Soda. Soda drinking is often just a habit, especially for young athletes. If you can change your “default drink” to water, your taste buds will adapt and eventually you won’t even want the sicky-sweet taste of sodas. Note: Diet Sodas are not the same as water, even if they claim ‘zero calories’. They are loaded with chemicals that are not doing your body any favors. Learn to drink water 1st !
The third ‘S’ is Syrup, in particular High Fructose Corn Syrup or HFCS. Don’t be tricked by the fact that it has “fructose” in the name and that is the sugar typically found in fruit. Plus it comes from corn, so how bad can it be? Plenty bad. It is even sweeter than sugar and is in almost every prepared food you find in the supermarket. Check food labels and work to remove it from your diet. Note: It won’t be easy… but with work it is possible.
A good book on the subject of food for athletes is Bill Phillips’ “Eating for Life”(Amazon link). This book was a follow up to his successful book, “Body for Life“, (Amazon link ) which also has some great ideas to help you improve your Food Mindset .
(3) When do you eat? Your body is designed to handle time periods where you have plenty to eat as well as time when there is nothing to eat. In today’s society, we usually have plenty of food and, putting aside the quality of the food we choose to eat, the quantity of food nowadays is probably the largest contributor to the obesity epidemic.
Athletes are not exempt from obesity. As the saying goes, “You can’t out run a bad diet.” so no matter how hard you work out, you still need to dial in your diet. On top of that, few people today are choosing to ‘not eat’ and activate the “Fasting Protocol” portion of their metabolism.
The good news is that you don’t need to go without food for days and days to get the benefits of Fasting. Intermittent Fasting is when you limit WHEN you eat to a certain part of the day, usually 8 – 12 hours. This gives your body a chance to ‘fast’ for 12-16 hours every day and the result is that many of the ‘weak cells’ in your body don’t survive the fasting process. This leaves you with a higher percentage of healthy cells and since we are always making new cells we won’t miss the weak ones who get eliminated.
Side note: It has been shown that fasting for 3-5 days prior to chemo treatment makes the treatment more effective and reduces the side effects. Did you know that while cancer cells replicate faster than normal cells, they are also dependent on the availability of sugar (blood glucose) and are also weaker than healthy cells.
Once you know the 3W’s: Why you are eating, What you need to eat and When to eat, there are three key concepts that will turn your knowledge and motivation into a successful Food Mindset. They are Mental Discipline, Hydration and Personal Identity.
Mental Discipline is a skill that can be developed but it is much easier to build habits that allow you to conserve your mental willpower for other challenges you will face throughout the day.
One way to cultivate mental discipline / food habits is to build a “cheat day” into your diet. Just knowing that you have one ‘cheat day’ per week can give you discipline to eat better for the other 6 days. You will probably find that even on your cheat day, you will eat better because “eating right” has become a habit as part of those other six days per week.
Another way to develop Mental Discipline is to use the power of both Plan & Process thinking. Coach Wheeler is developing a short (~10 minute) speech on creating a vision for your life. Part of that speech explains Plan vs. Process thinking. (Link to Coach Wheeler’s YouTube video – this is an early practice speech at Toastmasters).
In short, Plan thinking is having a goal and figuring out the steps you need to achieve that goal. Process thinking is geared toward “winning each moment”. It is setting up processes that will lead “in the direction” of what you want. Process thinking is built on the idea that you might not be able to control the outcome of every step in your plan. But you can control how you approach everything you do on a day-by-day, moment-by-moment basis. When Plan & Process thinking are combined (with a clear Vision and Focused action… mentioned in Coach Wheeler’s video), your chances for success are greatly increased.
Translating this into your Food Mindset means that you have a Plan for the food you are going to eat. Plus you can execute that plan by implementing the Processes that produce success. Some process examples might include how you do the shopping, cooking and eliminating sources of bad choices. If you “win the shopping”, you are much more likely to have good food. Can you “win the cooking” and you set yourself up to eat better? By eliminating bad foods from your environment, you are making it easier to follow your plan.
Hydration is one of the easiest things to overlook when it comes to your Food Mindset. As mentioned earlier, making water your default beverage is a good start. It offsets other (bad) alternatives such as soda but there is more to the story when it comes to water. Your body needs water. In fact, we are MOSTLY WATER and when our body is low on water, we often interpret it as “hunger”. It is always a good idea to drink some water when you first feel hungry. This way you aren’t taking in extra calories when you are really just thirsty.
Hydration is critically important for athletes. It is good to imagine that “sweat is weakness leaving your body”. You also have to replenish the water in your body to operate at your best. Keep in mind… we are losing water through evaporation even when we are not soaked in sweat. Every breath leaves with a bit of water. (That’s what you see in the winter when you can see your breath.) Every time you go to the bathroom, your body is using water to eliminate waste from your system. That’s why you need to be aware of your hydration level.
A good way to look at hydration is to monitor the color of your pee. If it is dark yellow, you are dehydrated. If it is almost colorless, you are probably in good shape. Note: This is a guideline and does not address illnesses that might affect the color of your urine. I don’t pay a doctor online … or in real life, so get medical attention if something seems out of line.
Finally, the last part of your Food Mindset is your Identity. This is how you see yourself.
Are you an athlete (so you eat good foods that allow you to perform at your best)? Or are you a generally lazy person who eats whatever is offered or “tastes good”? Y0ur identity shapes all of your decisions in life, not just food. If you want to learn more about how you can shape your identity so it supports your Food Mindset, check out Coach Wheeler’s book, “Fat is all in your Head“. It starts out with the story of how Coach Wheeler lost over 50 pounds by changing his thinking.
Your Food Mindset is up to you. It can impact all areas of your life. The sooner you take control of the food you put in your mouth, the sooner you will start to achieve your potential. On the other hand, you could continue to let it slide. And your goals will continue to slide away from you as well. The choice is yours. Please leave a comment below and tell us what you decide!
Michael Lewis’s book “The Undoing Project” is a story about the relationship between two people who studied how the mind works and, in particular, why we sometimes do unexpected things. I am big fan of “counter-intuitive” thinking and this book provided some clues to when we think well and when we trick ourselves into believing things that might not be in our best interest.
Undoing, as mentioned in the project, is the human nature to think of ways that some event might be “undone”. For example, if someone gets into an accident on the way to work it is common to think that if “they left just a few minutes earlier or later”, they would have avoided being at the location of the accident all together.
People often look for the smallest deviation that might create a new reality, and especially if they were wounded (either directly or indirectly) by the event it can make us feel better to think about how the past could be different. Making the past different” might be the simplest way to think of “Undoing” and the book discusses a number of parameters that we use.
For example, we look for small changes vs. large, maybe unlikely, changes. In the car accident example, we don’t usually say “If only they took the #2 bus to the A-train and then a cab from the station to work.” Simplicity is our friend when we are “Undoing”.
Quick side note… The last part of the book talks about how the relationship between the two psychologists, which had been highly productive for many years, begins to break down as they move in different directions. In a way, this is an “Undoing” too.
[starting on p.197] The ideas below will give you a sampling of the ideas presented in the book. Keep in mind that these ideas, while interesting by themselves, don’t really give you a taste for the stories that are an important part of the book.
[This seems to be related to the concept of Correlation vs. Causation. It is easy to think when something [consistently?] happens in sequence (i.e. correlated) that the first event causes the second when, in fact, there could be a completely different mechanism at work. – Coach Wheeler]
Short answer… Yes. Longer answer… If you like Michael Lewis’s style of writing and story-telling (e.g. The Blind Side, Moneyball or The Big Short), you will probably enjoy this book as well. In terms of things to learn about how the mind works, there are some good ideas (see notes above) but many of them are not common knowledge. I enjoyed the book and recommend “The Undoing Project” to anyone who has even a passing interest in psychology and how the mind works.
We just announced the first “Ancient Warrior Movement Protocol (TM)” workshop that will show you how to use Tai Chi for Sports performance improvement! It will be held at the Marlborough School on Sunday, June 17th (Father’s Day) from 5:30-6:30pm. Doors open at 5pm.
Click on the picture to the right to see the flyer with more information. You can signup for the event on the new CoachWheeler Facebook Page (be sure to “Like” the page when you visit too).
As a bit of a preview for the upcoming session, we found this Tai Chi for Sports Performance video on YouTube…
The video above is geared toward Soccer (not basketball) and is not the featured instructor for our upcoming Ancient Warrior Movement Protocol ™ session. The video does provide a couple of good ideas that will help prevent injuries while giving athletes a competitive advantage.
The Ancient Warrior Protocol training session will feature Linda Peck who is a certified Tai Chi instructor and 2nd degree black belt in the martial arts version of Tai Chi. She has worked with athletes ranging from football to tennis player and even runners.
Hope to see you at the Ancient Warrior training session ! It will be an interesting workout that will introduce beginners to the concept of Tai Chi for Sports. All are welcome. Sign up today!
Coach Wheeler is working on a TOP SECRET new workout protocol that is like nothing you have ever seen or experienced. Coach is hoping to launch it, or at least do some initial tests of the movement protocols, this summer. Hint: The new workout will be related to and use some of the principles of Tai Chi. Speaking of which, did you know that there are different versions of Tai Chi including a martial art similar to aikido which teaches you how to use your opponent’s force against them? Imagine what that could do for your moves on the basketball court. Basketball is a “contact” game after all !
Did you know that Tai Chi is often used in training for mixed martial arts (MMA) to “enhance…sensitivity and mental focusing skills.”? How about the fact that Tai Chi helps with the physical and emotional balance necessary for many sports? Or that Tai Chi increases leg strength and joint flexibility which improve balance? [source]
Stay Tuned! More info. coming soon!
Be sure to sign up for our email notification service so you will get an email when new articles and announcements are added to this blog. The signup process consists of two steps. First you input your email on this site and then you get a confirmation email from us. The second step is when you click on the confirmation link so you are officially on our email list. Of course you can unsubscribe at any time, but with all the great info on this blog you won’t want to.
Basketball star of the Golden State Warriors, Stephen Curry, picks up Tai Chi while on tour in China… check out the video below.
Coach Wheeler likes to reward his readers who make it to the bottom of an article, even a short one like this announcement… so here is an added bonus. The video below is super short and while most of the Tai Chi that is shown is not something that you would use directly on a basketball court during a game, it is still pretty cool. Enjoy!
This article is a little different from the other ones on this blog. Different in a good way. The topic of Success is probably more related to your career or life in general… and less “basketball specific”. I think you will find that Coach Wheeler’s “Formula for Success” is in the vein of John Wooden’s “Pyramid of Success” that he taught his players at UCLA. If you want to “build a winning mindset”, you will definitely be interested in Coach Wheeler’s “Formula for Success”.
While Wheeler’s Formula for Success is primarily focused on business or career success, it can be applied in other ways. (I am hoping you will leave a comment after reading this article saying how you are going to apply the ideas in your life.) If you are looking for financial success, whether you have a job or a business, you will certainly find this “thinking framework” helpful.
The top level concept, that your “volume & quality of work” determines your overall success, was inspired by Jordan B. Peterson. He is a clinical psychologist, tenured Professor at University of Toronto and, in general, a pretty smart guy from what I can tell. His knowledge of clinical psychology studies allows him to provide insights that many other “self-help” authors either miss or aren’t backing up with science. To paraphrase the success quote from him that inspired this article, “Success in life is predicted, primarily, by 2 traits: industriousness and intelligence.” (He also has a book out that is called “The 12 Rules for Life” which I have heard a lot about on podcasts so I am hoping to read it soon.)
This probably won’t sound earth shattering but it should make immediate sense when you think about it. “The volume and quality of your work determines your [eventual] success in life.” Duh? Right?
If we stopped there, you probably would not get much out of this formula because that statement is common sense. But if we go deeper, you should find more ideas that you can turn into actions which will lead you to more success in your chosen field.
As you can see in the diagram above, I am calling the “volume” side of the formula “Hard Work”. I think we can all agree that putting in more effort and time (the definition of “hard work”?), will result in more output and productivity. If you produce more, your results should (over time) lead to success.
The Formula for Success has 3 parameters under “Hard Work”. They are (1) Passion, (2) Health and (3) Consciences. Let’s look at each in more depth.
(HW-1) Passion. We all need motivation if we are going to put in the hard work that is needed for success. Developing the skills of self motivation will help you do the work that others (i.e. the competition) won’t. It will also help you go further than the competition as well. The reason it is such common wisdom to say “Live Your Passion” is because it is critical to enjoy the process of “work” … so you will do more than your competitors. Think about it this way, if you are motivated by a passion for your work… is it really HARD work? Probably not. On the other hand, will you be passionate about everything you need to do? No, but we will talk about that in the third element of Hard Work, Consciences.
(HW-2) Health. This should be self-evident and common sense, but if you don’t maintain your health, you won’t be able to produce as much as possible. Letting your health decline will reduce your energy and may even “take you out of the game.” Aside from all the diet guru’s who are giving you weight management advice, Health is actually pretty simple. The three key elements of Health are a) Food, b) Sleep and c) Play.
I use the word “Play” (instead of exercise) on purpose. If you approach exercise as drudgery, you won’t enjoy it and I have heard that the effectiveness will actually decrease. Choose an exercise that you can, on some level, enjoy. It will energize your mind while building up your physical capacity at the same time.
Do we really need to discuss Diet & Sleep? 8 hours of sleep is a good goal but you can tell what works for you. If I could recommend one change to your diet, I would ask you to drink more water (instead of calorie-filled & chemical-filled drinks). We all know that green veggies are your friend… and they will impact your health & work output. Think about it like this… imagine you get a raise at work for every time you have a meal with green vegetables. [It doesn’t really work like that, but isn’t it a neat way to convince yourself to eat better?]
(HW-3) Consciences. This is related to self-discipline as well as self-identity. Are you the type of person who does what needs to be done? Especially WHEN it needs to be done? Author Jocko Willink has a good quote (and book by the same name), “Discipline = Freedom“. This is the one area that you can make the most immediate impact … if you pay attention to your thoughts and take control of your habitual ways of thinking.
I’m not talking about willpower. Willpower is a limited resource and it can “go away” when you are tired at the end of a long day or you have a dip in your motivation. Be sure to build as much of your “need to do” activities into habits and routines that you don’t have to think about. A good book for learning how to do this is “The Power of Habit” by Charles Duhigg.
Before we look at the other side of the formula (Smarts), I should explain one particular part of the Hard Work diagram. Did you notice the words “Goya”, “Goya”, “Goya” where the connector lines lead into the Hard Work bubble? This is taken from a motivational speech by inspirational keynote speaker Croix Sather. GOYA is an acronym for “Get Off Your Ass”. In terms of Coach Wheeler’s formula for success, GOYA is a reminder that you need to TAKE ACTION and not just think about what you should be doing. This is also a great transition into the “Smarts” portion of Coach Wheeler’s Formula for Success… as we keep in mind that thinking alone won’t get you what you want!
The second major component of Success is “Smarts” or “general intelligence”. Coach Wheeler breaks this down into 3 parts, (1) Knowledge, (2) Social Skills and (3) Problem Solving. Going back to Jordan B. Peterson, he has said that the studies show intelligence, as measured by IQ, is incredibly difficult to improve. On the other hand, Knowledge can continually be accumulated and you can gather facts or ideas that you can use across a wide variety of situations. Coach Wheeler also added Social Skills to his model for success and we will discuss how to build and leverage them more below.
(S-1) Knowledge. As we go through life, we pick up information that we can then apply to solving problems in the future. This increases the value of our output and increases our chances for success. As you learned above, IQ is tough to change but we can “look smart” by simply learning “the tricks” for success in a given situation. There are typically two ways that we learn… independent learning and structured learning.
Independent learning is when we take the initiative and learn on our own. Examples include watching instructional YouTube video or reading books. There is an amazing amount of information out there and we probably have more access to information now than at any other time in history thanks to the internet and search engines. Smart people continue to learn.
Structured learning would include traditional schooling or perhaps one-on-one coaching. One of my favorite sayings about school is “Math = Money”. This means that learning math in school will help you handle money (and grow your wealth) when you get out into the “real world”. Depending on the quality of your teachers, it might be easy to get bored or “zone out” in school. Stay focused and keep asking yourself questions that help you stay engaged. “How will I use this in my life?” is a good one to start.
(S-2) Social Skills. There are many different types of “Smarts” and your ability to work with, and influence, other people is a major consideration when determining the quality of your work. We are not saying that you should try to make everyone happy. Sometimes you need to create conflict to get what you want or solve the problem that you are presented.
Another way to look at social skills is your ability to communicate effectively. On top of that, your leadership skills figure into your eventual success. How do you improve these things? Join Toastmasters. They are a world-wide non-profit organization dedicate to helping their members improve their public speaking and leadership skills. Find a chapter near you by visiting their website… Toastmasters International.
(S-3) Problem Solving. This is typically correlated to the people’s “inherited” qualities of IQ and creativity. Even though much of your qualities may be genetic, there is still a skill that can be developed. If you want more ideas on how to improve your Problem Solving, here is the first article in our series on the topic. To learn when we publish more Problem Solving articles, be sure to sign up for our email notification service (in the right column on this page).
It is a fair statment to say that the quality of your work output is generally tied directly to your ability to solve problems. Brain Power (i.e. IQ) is good to have, especially when you are tackling more complex problems but everyone can learn how to solve problems. If you are motivated and work hard at accumulating the knowledge you need to solve problems in your area of expertise, you will be successful. This is where I tell you that all the parts of Coach Wheeler’s Formula for Success work together to make you successful. But you probably already figured that out, right?
Will Coach Wheeler’s Formula For Success work for you? Like they say “The program will work… if you work the program.” I don’t think there is anything too “out there” in this formula. It should be easy to understand… but what are you going to do with it? Can you “up your game” when it comes to Hard Work? What do you need to improve on the “Smarts” side of the Formula for Success? If you don’t change what you do, how can you expect different results? The choice is up to you. You can use the formula… or you can “go with the flow” and take whatever life gives you. Which do you think will turn out the best for you?
Congratulations! You have made it all the way to the end of this article. You deserve a reward for your efforts. (Hopefully the article was interesting and not exactly “hard work”.) Your bonus for making it this far is a downloadable copy of Coach Wheeler’s Formula for Success diagram. You are welcome to share it on social media and, ideally provide a link back to this article. Right-Click on the link below and “Save As” to get the downloadable PDF version!
SuccessFormula-download-CoachWheeler
Everyone has problems. If you are alive, you have problems. They might be big, life-changing problems like a diagnosis of cancer or they could be minor inconveniences like a fly buzzing in your ear. That’s not why problem solving tactics don’t work. Problem solving is easier than you think, but I am getting ahead of myself.
The real problem with problems (and the way most people approach problem solving) is three-fold… and, as you will see, they are inter-related.
(1) Denial River. First, we are too often simply in denial of the problem. “I don’t have any problems” … as you buy the next bigger size of pants to fit your expanding midsection.
(2) Comfortable known vs Uncomfortable unknown. The problems we know are easier to accept compared to the great unknown that might exist if we tried to solve the problem. We get comfortable being sort of uncomfortable… we tell ourselves “it could be worse”. We don’t want to push through additional “discomfort”… so our “comfort zone” becomes a prison. A prison that we hold the key to unlock.
(3) Other people have problems. This is related to the denial we have about problems but it goes one step further. “I don’t have a problem. OTHER People have problems, but I don’t.” It is much easier to recognize other people’s problem than our own. We may be too close to them, in denial or just don’t want to face the work that would be required to fix them. It is so much easier to point out other people’s problems. The grass may be greener on the other side of the fence… but that’s just because that’s where your neighbor’s septic tank is leaking!
Especially when it is clear that most people won’t care enough to read it, much less apply the ideas to solve their problems?
I guess part of it is my own fascination with the topic. I see problem solving as a sort of puzzle. What follows are the tricks I’ve learned over the years to solve these puzzles.
Of course I do. As many, or maybe more, than most of you. My commitment, as part of writing this series of articles, is to use my own problems as examples that you might learn from. Ideally, I will solve some of my own problems in the process of thinking through all the steps I will be presenting. At least that is my hope.
I have broken the process of Problem Solving into a series of skills or activities. They can tackle everything from the largest, most complex corporate problem at work to the daily nit-picking problems you have at home. As I add articles to the series, I will list them here and provide links. So depending on when you find this article, you may have additional links below. If there are no links or the series is not complete, sign up for our email notification service. Signup box is in the right column on every page of this blog. It is a simple two step process requiring a confirmation email.
My guarantee to you is that if you go through the whole problem solving process, you will find a solution. If you don’t, I will personally work with you. If we can’t solve your problem I will admit that I was beaten by your problem. Then we can see if my readers might offer suggestions that we missed. Got questions? Send Coach Wheeler an email via our Contact page.
I have been listening to the James Altucher podcast for years and read a number of his books including “Choose Yourself” and am more than half way through “The Choose Yourself Guide to Wealth”. In his books, he preaches the gospel of becoming an “idea machine” to build the skill of coming up with ideas. In this post, I have taken his advice and (hopefully) have generated 10 ideas that he can use.
In a recent podcast, James interviewed his podcast producer Steve Cohen (who also books his guests). Steve is an interesting guy with a boatload of contacts he has built up over years of booking guests for radio and TV shows. The conversation in the podcast with Steve eventually turned to how they can “take the podcast to the next level”. They didn’t go into a lot of detail. I sensed that it is a topic they discuss quite a bit since they are both committed to making a great podcast and building up their audience. I also saw this as an opportunity to apply the “Idea Machine” skills I learned from James… to come up with 10 ideas FOR James (and Steve).
Here are 10 Ideas (with one bonus) but there is no guarantee that they are great (or even good) ideas. In fact, they are probably ideas that James and/or Steve have already considered. On the other hand… maybe one of the ideas presented here will help James double his audience! Or not… but let’s keep our fingers crossed.
Here are the 10 ideas (click on the image below to see it Full Size and right side up)…
In case the image above does not look clear enough, here is a brief (text) synopsis of the 10 ideas.
(1) Auction off books signed by guests who are promoting their books. Since I heard that James reads most books on his Kindle, if he comes across a hard copy of the book, he may want to get rid of it and an eBay auction of a copy signed by both James and the author could provide additional promotion for the podcast.
(2) Create a sub-segment within the podcast called “Steve Cohen QuoteMaster” where Steve adds two or three quotes that apply to the topic being discussed with the guest. With Steve’s encyclopedic knowledge of quotes, he is probably more likely to pick up on any quotes the guests might offer and may be able to take it “to the Next Level”.
(3) Expand the Distribution of the Content. One way would be via a YouTube Channel. This would, eventually, require adding some more visually interesting aspects to the podcast but it could be worthwhile since YouTube is such a powerful search engine. Another way to expand distribution would be to re-purpose the content based on topic, sort of like Tim Ferris has done or Jerry Seinfeld did when he took his Comedians In Cars Getting Coffee show and edited it into “Shots” format.
(4) Create Tie-ins to… NYC events, SXSW (like Tim Ferriss), United Nations, Sports (relying on Steve’s sports knowledge), Financial / Wall Street.
(5) [Topic Specific] Panel Discussions. With an audio-only format, it is sometimes difficult to identify specific voices but James has a unique voice so this might be possible. It might work better on video.
(6) Add Sound Effects. I learned from James that not all 10 ideas have to be good. This is one of my “throw-aways” but maybe it will spur ideas for someone else… someone who maybe has experience making old-tyme radio shows!
(7) Serialized Content. If each podcast (in a series) were to end on a teaser or cliffhanger, it could increase the likelihood of listeners anticipating the next podcast. One thought on the current end-teasers… The audio clips are often very interesting but without the name of the guest, I don’t know which podcast to look for. Since podcasts are not necessarily listened upon release, it would help to identify who the guest is on the teaser clip.
(8) Promote “Special Episodes”. For example, if someone like Richard Branson (a ‘big name”) or a Specific Topic (e.g. #me too) or even an Extra Long podcast is coming up, it could be worthwhile to do some paid promotion, press releases or even appearances on (NY based) TV shows.
(9) Partner with… Starbucks, Book Publisher(s), Airlines, Trains, Sponsors, Car Manufacturers, Health Clubs. It is assumed that many podcasts are listened to while traveling so it might be worthwhile to even give away [cheap?] MP3 players with the JA podcast pre-loaded. If a new car has a hard drive, why not deliver it with all of James’ podcasts pre-loaded? Maybe gyms could loan MP3 players to patrons so they could listen while they work out too.
(10) Take it On The Road. If you took the show on the road, it could tap into a whole new set of listeners and guests. Imagine if the show was recorded in Chicago? Paris? London? Maybe you could talk about meditation in India. The “adventure” could also be documented (for YouTube channel) to provide a glimpse into the life of a podcast. It could also show James interacting with the guests in new ways (“behind the scenes”). Maybe James does standup all around the world!
(bonus #11) Ask guests and listeners to recommend books or potential guests they would like to have on the podcast. With Steve’s networking skill and a recommendation from a listener, he may be able to get some amazing guests. Maybe even some that are a little “off the radar” of most podcasts.
If you have made it all the way to the end of this post… here is your reward. These 10 ideas are just one small part of Coach Wheeler’s series on the topic of Problem Solving (you can read more here). The series starts with a post titled “The Problem with Problems”. It continues on with articles on Idea Generation, Problem Solution Methods and much more. I hope you check it out. It would be great if you are able to solve one of your own problems or something that is challenging someone you know. To get an email notification when new articles are posted, just sign up for our email list. (See signup box in the right margin). It is a two-step process requiring you to confirm your signup. Simply click on the link in the email we send you right after you sign up.
Summer is when you can make huge improvements as a basketball player… especially if you grind. GRINDing is all about putting in the effort to get better.
The GRIND is about overcoming obstacles. It is about staying motivated to execute your training plan. It is having a training plan in the first place. It is about the attitude that says “Nothing will stop me” and “I will do whatever needs to be done to achieve my goal(s)”.
Bottom line… if you are not part of TEAM GRIND, you will certainly lose to players who are out there grinding every day this summer.
You might say to yourself… “I really like to be comfortable and kick back but I also want to accomplish great things so how do I become a grinder?” You probably recognize how important it is to put in the hours if you want to improve, but, honestly, there are some days when you REALLY don’t feel like it. What do I do?
Your self image determines the actions you will take and which ones you won’t. If you want to put in the effort, you need to see yourself as someone who GRINDS!
How do you change your self image? Here are some ideas…
GET THE T-Shirt. If you are wearing a t-shirt that proclaims you as someone who GRINDS, then people around you will see the shirt and expect you to put in the effort. Other people’s expectations (along with your own) can shape your self image so that you are more likely to build the characteristics of a GRINDER into your picture of who you are.
Use Your Words. The words we use when we talk to other people are important because they set the expectations other people then place on us. We need to be sure that we don’t put ourselves down by saying things like “I can’t GRIND like he can.”
These words, spoken to other people, are important but even more important are the words we use when we “talk to ourselves”. If you say the same statement to yourself, your subconscious mind accepts it as the truth and programs your self image to represent that “truth”. In other words, we hold ourselves back (or get better) by the words we use. Our subconscious mind and our self image (more about these in my article about Mental Management here), don’t care as much about what is “true” as much as what you believe is true, or what could be true.
What if we changed the statement to “I am not at the level of GRIND that he is YET but I am working on it.” Doesn’t that feel different? If you say it enough, you will begin to believe it. More about Affirmations here.
If you lay out all the small steps that go into your long term plan for improvement, each one will be smaller and more likely to be accomplished. The truth is that the GRIND is about taking the one small step that is right in front of you. That’s the only thing you need to do. One step in front of the other. That’s how you run a marathon or become a lights-out shooter.
In addition, your plan will include milestones where you can start to see your progress. An example might be the first time you run a 5K (3.1 miles) without stopping to walk. Or it could be the first time you make 50% of your shots in a drill. Or 75%. Or 100%. You might not notice an improvement from one day to the next… but over a month or two, you will be able to look back on where you started and see how far you have come.
Your plan should also have a BHAG or Big Hairy Audacious Goal that is so BIG (and Hairy, whatever that means to you) that it will push you beyond your perceived limits. Want to dunk a basketball on the first day of tryouts next season? The time to GRIND is NOW! Do the workouts all Summer. Find new workouts to improve your vertical leap by searching YouTube.
If you can find someone with similar goals, you can help each other put in the work. There will be times when you won’t want to workout, but you can’t let down your team mate. This added accountability means that you will be less likely to miss a workout… and you will do the same for your team mate.
Don’t Let Me Down. Another way to boost your accountability is to announce your goals publicly. If your friends and team mates are anything like mine, they will constantly ask you how your plan to GRIND is coming… and maybe tease you a little bit if you don’t measure up. Go ahead and put your goals on Facebook. Or make an Instagram video explaining what you are going to do this summer.
Post a link to your Facebook “Declaration of GRIND” or Instagram video in the comment section below. Our readers (and Coach Wheeler) will definitely follow up to see how you are doing!
Summer will be over before you know it. Either you will get better or you will stay the same (which means you get worse compared to the competition who got better). Take control of your destiny and make a plan… and commit to the GRIND!
Will it be easy? Probably not.Will it be worth it? Definitely. Will you have to give up all the fun that happens in the Summer? Not necessarily. You can still go to the beach… and may go for a run before taking a dip in the cool water. You can still have fun while you GRIND. In fact, that is probably the best way to GRIND. Make it fun, involve others and at the end of the Summer you will be amazed by all the great experiences you have had as well as the improvements that will take your game to a whole new level for next season. Start the GRIND… now!