Core Tenets of the Elite Warrior Mindset

Your Blueprint for Mental Toughness and Unstoppable Performance

The Elite Warrior Mindset isn’t about talent, genetics, or luck. It’s about who you become when the pressure is on. It’s about choosing discipline over comfort, ownership over excuses, and relentless execution over hesitation. Whether in sports, business, or personal life, this mindset separates champions from the average.

Greatness isn’t reserved for a select few. It’s built—one decision, one action, and one relentless pursuit at a time. If you’re tired of mediocrity, if you want to push beyond limits, if you refuse to accept anything less than your best—this mindset is for you.

Let’s break down the 10 Core Tenets of the Elite Warrior Mindset, the principles that define those who dominate in their fields.


1. Unshakable Discipline:
Do What Needs to Be Done, No Matter What

“We don’t rise to the level of our expectations, we fall to the level of our training.”Archilochus

Motivation is fleeting. It comes and goes like the wind. But discipline? That’s what makes warriors unstoppable.

Jocko Willink, former Navy SEAL and leadership expert, often says: “Discipline equals freedom.” The more disciplined you are, the more control you have over your destiny. Warriors wake up before the sun, train when they don’t feel like it, and execute even when exhausted. They don’t negotiate with their emotions—they follow their mission.

Kobe Bryant’s 4 a.m. workouts? Michael Phelps training 365 days a year? That’s the power of discipline. They weren’t motivated every day—they were committed.


2. Mental Toughness Under Pressure: Perform When It Counts

“Pressure is a privilege.”Billie Jean King

Life is a constant test. When the game is on the line, when the business deal is slipping away, when you’re gasping for air in the last mile of a race—do you fold or do you rise?

Elite warriors thrive under pressure because they’ve trained their minds for battle. Look at Michael Jordan’s legendary ability to deliver in clutch moments. He didn’t crumble under the weight of expectation—he embraced it. Pressure reveals character.

If you can learn to stay calm, focused, and sharp when stakes are high, you’ll outperform 99% of people in any field.


3. Extreme Ownership:
No Excuses, No Blame—Only Results

“Leaders must own everything in their world. There is no one else to blame.”Jocko Willink

Warriors don’t blame circumstances, luck, or others. They own everything.

David Goggins didn’t complain about his rough childhood or failures—he turned them into fuel. When something goes wrong, elite warriors don’t point fingers.

They ask:
“What could I have done better?”

“How do I fix this?”

“What’s the next move?”

Ownership gives you control. Control gives you power. Excuses make you weak. Choose wisely.


4. Resilience & Adaptability:
Get Knocked Down, Get Back Up Stronger

“It’s not the strongest or the most intelligent who survive, but those who can best adapt to change.”Charles Darwin

Everyone falls. Not everyone rises.

Tom Brady was drafted 199th. Michael Jordan was cut from his high school team. Elon Musk was laughed at for trying to launch rockets.

What separates winners from everyone else? They come back stronger.

Life will test you. You will fail. But resilience means using failure as feedback, adapting, and improving. It means refusing to stay down. It means knowing that every setback is just another setup for a comeback. Imagine the story you will be able to tell about your comeback!


5. Relentless Work Ethic:
Outwork Everyone Around You

“Hard work beats talent when talent doesn’t work hard.”
– Tim Notke, high school coach

There’s one thing you can control: your effort.

Dwayne “The Rock” Johnson is famous for his insane work ethic. He wakes up at 4 a.m. every day, trains like a madman, and outworks everyone in Hollywood.

Relentless warriors don’t just work hard—they work smart, they work consistently, and they never stop improving. They don’t need a boss to push them—they push themselves.

Success isn’t given. It’s earned in the dark, when no one is watching… the unseen hours.


6. Situational Awareness & Strategic Thinking: Always Be Three Steps Ahead

“Every battle is won before it is ever fought.”
– Sun Tzu, The Art of War

Greatness isn’t about brute force. It’s about strategy.

Chess Grandmasters think ten moves ahead. Navy SEALs plan every operation with extreme precision. Elite athletes anticipate the opponent’s next move before it happens.

Winners don’t just react—they predict. They analyze, strategize, and execute with precision.

If you can see opportunities and threats before others do, you’ll always be ahead.


7. Calculated Aggression:
Push Hard, But Be Smart

“Be ferocious, but be calculated.”David Goggins

Aggression isn’t recklessness. It’s about knowing when to attack, when to wait, and when to strike with full force.

Connor McGregor doesn’t throw wild punches—he picks his shots. Elite entrepreneurs don’t chase every opportunity—they execute with precision.

The best warriors don’t burn themselves out by going 100% all the time. They save energy, wait for the right moment, and then strike with overwhelming force.


8. Emotional Control & Stoicism:
Master Your Reactions

“You have power over your mind—not outside events. Realize this, and you will find strength.”Marcus Aurelius

Emotions cloud judgment. If you can’t control them, they will control you.

Tim Duncan was called “The Big Fundamental” because he never showed emotion on the court. He played with calm precision, never letting his feelings dictate his actions.

Greatness requires thinking, not reacting. Warriors train their minds to remain steady in chaos.


9. Self-Belief & Confidence:
Know You Can Handle Anything

“Whether you think you can or think you can’t, you’re right.”
Henry Ford

Confidence isn’t arrogance. It’s knowing that you have what it takes.

Serena Williams believed she was a champion long before she won a title. Elon Musk believed he could build rockets even when experts laughed at him.

Confidence comes from doing the work, proving yourself to yourself, and stepping up in big moments.

If you don’t believe in yourself, who will?


10. The Will to Win:
Refuse to Accept Mediocrity

“Winning isn’t everything, but wanting to win is.”
Vince Lombardi

The elite don’t just compete—they dominate.

Michael Jordan wanted to win at everything—practice, games, even ping pong. He refused to lose.

Winners don’t settle for “good enough”. They want to be the best.

If you want to achieve greatness, you must demand it from yourself every single day.


Final Thoughts:
Are You Ready to Build the Warrior Mindset?

The Elite Warrior Mindset is a choice. It’s not about genetics. It’s not about talent. It’s about how you think, how you act, and how you execute.

In the next article, we’ll break down exactly how to develop this mindset from scratch. But for now, ask yourself:

  • Where am I making excuses?
    Especially in the areas of my life that are really important to me?
  • Where can I be tougher?
    How am I letting myself “off the hook”?
  • What would happen if I fully committed to this mindset?
    What could I accomplish?

Warriors aren’t born. They are built.

Are you ready to build your Elite Warrior Mindset? Check out the next article which talks about HOW to become an Elite Warrior.

Find Success After “I Can’t”

By Coach Wheeler

Success comes AFTER "I Can't"

As a basketball coach, there’s one phrase that has always struck a nerve with me: “I can’t.”

I remember vividly the countless times I introduced a new skill or drill to a player, only to hear those dreaded words: “I can’t do it, Coach.” It felt like they were giving up before even trying, as if they had already decided failure was the only option. But over the years, I’ve come to realize something powerful: Success often lies just beyond that “I can’t.” If we can help ourselves—or others—push past that moment of doubt, there’s a whole world of growth and achievement waiting.

Let’s explore why we get stuck at “I can’t,” how to overcome it, and how to use that turning point to find success in every aspect of life.


Why “I Can’t” Feels So Real

When we say “I can’t,” it’s usually not about a true lack of ability. More often, it’s about fear, doubt, or a lack of vision.

  • Fear of Failure: Nobody likes to fail, especially in front of others. Saying “I can’t” is a protective mechanism. It’s easier to claim defeat upfront than to risk falling short after giving it a try.
  • Self-Doubt: Many people underestimate their own potential. They assume that because they haven’t done something before, they’ll never be able to.
  • Lack of Vision: Sometimes, people simply can’t see themselves succeeding. They can’t picture the steps or the outcome, so they shut down the idea entirely.

This is why “I can’t” often sounds like “I won’t.” It’s not that they lack the physical ability—it’s that their mindset has created a mental block.


The “Can’t Point”

What's your "I Can't" Point?

I call it the “Can’t Point”: That moment when someone bumps into the edge of their comfort zone.

For a basketball player, it might be the first time they attempt a spin move or shoot a three-pointer under pressure. For someone in life, it could be learning a new skill, speaking in front of a crowd, or starting a new venture.

The “Can’t Point” is where most people stop … where they let Self Doubt keep them from moving forward.

But here’s the truth: this is where the magic happens. The “Can’t Point” is not a wall; it’s a threshold. Beyond it lies growth, success, and achievement. The challenge is getting past it.


The Role of Confidence

One of my biggest jobs as a coach is to help players see their own potential—even when they can’t see it themselves. When a player says, “I can’t,” my response is usually something like this:

“Yes, you can. I’ve seen you do tougher things before. Let’s break it down step by step. I know you’ve got this.”

It’s amazing how much of a difference confidence—whether it comes from within or from someone else—can make. A player might go from refusing to try to giving their best effort simply because I expressed my belief in them.

Here’s the takeaway for you: if you don’t believe in yourself, borrow belief from someone who does. Surround yourself with coaches, mentors, or friends who see your potential. Their confidence can bridge the gap until you develop your own.


5 Steps to Move Beyond “I Can’t”

So how do you move beyond the “Can’t Point”? It’s not always easy, but it’s always worth it.

1. Break It Down

Big challenges feel overwhelming because we see them as a single, massive task. Break it into smaller, manageable pieces. For example, when teaching a player to execute a spin move, I don’t just say, “Spin and score.” I break it down into footwork, hand placement, and timing.

Do the same in your own life. Want to run a marathon but feel like “I can’t”? Start with a single mile… a single walk down to the corner and back. Want to master public speaking? Begin by talking in front of a small group.

Like I say in my book, “One Step At A Time”, every great accomplishment is the result of a load of small steps, each one easy to accomplish if you just take action in the direction of your dreams.

2. Reframe the Challenge

Instead of focusing on what you can’t do, focus on what you can learn. Think of it this way… Every “I can’t” is an opportunity to either succeed or to grow. Keep trying until “you can”.

Another way to reframe the challenge is to change your mindset from “I can’t” to “I haven’t done it yet.” That small shift in language, adding the word “yet” can make a huge difference. It WILL happen. It just hasn’t happened YET.

3. Visualize Success

Visualize what's beyond "I can't"

A lack of vision is a common reason people get stuck at “I can’t.” Maybe you “can’t” see how you could accomplish it (yet). If someone was wearing a blindfold would you say they “can’t” see? Or is there just something in the way of them seeing what needs to be done?

Take a moment to close your eyes and imagine yourself succeeding. Picture what it will look and feel like when you’ve accomplished the task. Visualization primes your brain for action and makes success feel more attainable.

4. Embrace the Struggle

Here’s the truth: it’s supposed to be hard.

Growth happens when we struggle and push through our current limites and overcome challenges. Instead of avoiding discomfort, accept it as part of the process of growing and lean into it.

Remind yourself that every time you overcome a “Can’t Point,” you’re getting stronger and more capable.

5. Take Imperfect Action

You don’t have to get it right on the first try. Most people don’t.

The key is to take action anyway. As I often tell my players, “You miss 100% of the shots you don’t take.” Success is built on a foundation of attempts, failures, and adjustments.

Don’t let yourself get stuck at your “Can’t Point”.

Take Action. Any action is better than being stuck. If the results of your action turn out to be a “less than desirable outcome”, learn from it (#2-Reframe the Challenge) and try again!


A Real-Life Example… “I can’t make foul shots”

Let me share a story from my basketball coaching exploits. There was a young player I was coaching who struggled with free throws. Every time they stepped to the line in practice, they’d miss a few and mutter, “I can’t shoot free throws, Coach.”

One day, I pulled them aside and said, “What if I told you that you’re one small adjustment away from becoming the best free-throw shooter on the team? Let’s figure it out together.”

We spent extra time working on form, routine, and mindset. We settled on a simple routine for every shot. If you can make one free throw, you simply need to repeat that routine every time and you should never miss. The basket is not moving. You are standing in the same spot every time. Plus, the “free” part of free throw means that there is no one guarding you. There is no reason to ever miss a free throw, especially after you have practiced it … and practiced it … and practiced it… until it is the same every time!

I encouraged them to focus on progress, not perfection. Slowly but surely, they improved. By the end of the season, they were sinking free throws under pressure and grinning at the line.

What changed? They stopped saying “I can’t” and started saying “I’ll try.” That small shift unlocked their potential and gave them a chance to succeed every time they went to the foul line.


How You Can Use This

You don’t have to be a basketball player to apply these principles. The next time you catch yourself saying “I can’t,” pause and ask yourself a few questions:

  • Is it really true?
  • What’s one small step I can take right now?
  • Who can I ask for support or guidance?

Most importantly, remind yourself that “I can’t” is just a feeling, not a fact.


Success Lies Just Beyond

The phrase “I can’t” might feel like a stopping point, but in reality, it’s a starting line. Success doesn’t come from avoiding challenges; it comes from facing them head-on and refusing to quit.

As a coach, I’ve seen players go from “I can’t” to “I did it” more times than I can count. Each time, it’s a reminder of what’s possible when we push past our doubts and embrace our potential.

Remember: The moment you say “I can’t” is the moment you’re standing at the edge of greatness. Take one more step. Try one more time. That’s where success is waiting.

So, the next time you hear yourself—or someone else—say “I can’t,” smile and think: “I’m just getting started.”

Go out there and claim your success. It’s closer than you think.

Mamba Mentality – a tribute to Kobe Bryant

Kobe Bryant coined the phrase, “Mamba Mentality” to describe his approach… to basketball, to competition, to life.

Mamba Mentality - tribute to Kobe BryantAs a life-long Celtics fan, it was hard for me to root for a Lakers player but you have to respect Kobe Bryant and his approach to the game of basketball. With his untimely passing, the time was right to take a look at how his mind worked and hopefully discover some of the secrets to his success.

I recently found the video below and it provides some of the best insights into how Kobe approached the game and his life. I’m not sure what else I can say except that it is well worth watching. If you want to be one of the best at something, this video will give you ideas that you can implement today. If you feel like you didn’t really know Kobe Bryant aside from his basketball career, this video provides glimpses into many other dimensions of the man.

I encourage you to watch this video and if you like it, please leave a comment below.

What did you think?
What can you learn from the Mamba Mentality?

Are you putting in the effort that is required to get what you SAY you want? Does your daily process and habits support your goals?

Do you have the Mamba Mentality? Are you serious about your game? Your life?

Your Food Mindset

Cookie Monster - Your Diet Expert?
Are your food choices and eating habits similar to this guy?

Have you ever thought about how Food affects your Mindset? When you think about it, if you aren’t fueling your body with the right foods it is nearly impossible to perform at your best, either physically or mentally. Your food can also impact your mood… we have all been “Hangry” at one time or another (to quote a Snickers commercial). But is a candy bar really the right long term solution? This article will address what goes into developing and implementing a successful Food Mindset. In other words, we will cover what you need to do to improve your body & mind through the food you eat.

3W’s for developing a successful Food Mindset

(1) Why do you eat?  Are you eating for Health or for Fun? Are you usually eating to create your Best Body? Or is taste more important than nutrition for you? Does your food support a lean, low-fat body so that you are not carrying excess weight that will slow you down on the court? Or do you rely on food as a “drug” to manage your mood?

A clear idea of your motivation(s) when it comes to food will help you make better choices and stick to a plan that supports you reaching your potential on the court and in the classroom.

(2) What to eat. Do you have the knowledge you need so you know WHAT foods are the best to eat? Are you aware of what NOT to eat as well? There are many competing ideas when it comes to nutrition… from fad diets to traditional approaches to the latest research, so it can be nearly impossible to know everything.

I like to keep things simple. The first thing you need to know are the basic food groups… Fats, Proteins, Carbs. Within these groups there are good foods and bad foods. For example, there are “slow carbs” like veggies that boost your blood glucose level over a longer time versus “fast carbs” like pasta, sugary foods or soda which causes your blood glucose to spike to high levels quickly and then crash back down leaving you craving more food.

By converting food into blood glucose your body fuels your brain and muscles. This is how what you eat can have a huge impact on how you feel and how you will be able to perform.

As important as knowing WHAT to eat is knowing what NOT to eat (or at least limit as much as possible). There are three things (the 3 S’s) that are at the top of the list of foods to avoid… Sugar, Soda and Syrup.

Sugar is the ultimate “fast carb” and it shows up in more foods than you might imagine. It is not just candy. Sugar is included in things like bread, pasta and many other “fast carbs”. Quick note: veggies are ‘slow carbs’. Fruits are ‘fast carbs” but not quite in the category of sugars since fresh fruit often has fiber that helps your digestion system.

The second ‘S’ is Soda. Soda drinking is often just a habit, especially for young athletes. If you can change your “default drink” to water, your taste buds will adapt and eventually you won’t even want the sicky-sweet taste of sodas. Note: Diet Sodas are not the same as water, even if they claim ‘zero calories’. They are loaded with chemicals that are not doing your body any favors. Learn to drink water 1st !

The third ‘S’ is Syrup, in particular High Fructose Corn Syrup or HFCS. Don’t be tricked by the fact that it has “fructose” in the name and that is the sugar typically found in fruit. Plus it comes from corn, so how bad can it be? Plenty bad. It is even sweeter than sugar and is in almost every prepared food you find in the supermarket. Check food labels and work to remove it from your diet. Note: It won’t be easy… but with work it is possible.

Eating for Life by Bill Phillips

A good book on the subject of food for athletes is Bill Phillips’ “Eating for Life”(Amazon link). This book was a follow up to his successful book, “Body for Life“, (Amazon link ) which also has some great ideas to help you improve your Food Mindset .

(3)  When do you eat?  Your body is designed to handle time periods where you have plenty to eat as well as time when there is nothing to eat. In today’s society, we usually have plenty of food and, putting aside the quality of the food we choose to eat, the quantity of food nowadays is probably the largest contributor to the obesity epidemic.

Athletes are not exempt from obesity. As the saying goes, “You can’t out run a bad diet.” so no matter how hard you work out, you still need to dial in your diet. On top of that, few people today are choosing to ‘not eat’ and activate the “Fasting Protocol” portion of their metabolism.

The good news is that you don’t need to go without food for days and days to get the benefits of Fasting. Intermittent Fasting is when you limit WHEN you eat to a certain part of the day, usually 8 – 12 hours. This gives your body a chance to ‘fast’ for 12-16 hours every day and the result is that many of the ‘weak cells’ in your body don’t survive the fasting process. This leaves you with a higher percentage of healthy cells and since we are always making new cells we won’t miss the weak ones who get eliminated.

Side note: It has been shown that fasting for 3-5 days prior to chemo treatment makes the treatment more effective and reduces the side effects. Did you know that while cancer cells replicate faster than normal cells, they are also dependent on the availability of sugar (blood glucose) and are also weaker than healthy cells.

Implementing a successful Food Mindset

Once you know the 3W’s: Why you are eating, What you need to eat and When to eat, there are three key concepts that will turn your knowledge and motivation into a successful Food Mindset. They are Mental Discipline, Hydration and Personal Identity.

Mental Discipline

Mental Discipline is a skill that can be developed but it is much easier to build habits that allow you to conserve your mental willpower for other challenges you will face throughout the day.

One way to cultivate mental discipline / food habits  is to build a “cheat day” into your diet. Just knowing that you have one ‘cheat day’ per week can give you discipline to eat better for the other 6 days. You will probably find that even on your cheat day, you will eat better because “eating right” has become a habit as part of those other six days per week.

Coach Wheeler on How to create a compelling personal vision for your lifeAnother way to develop Mental Discipline is to use the power of both Plan & Process thinking. Coach Wheeler is developing a short (~10 minute) speech on creating a vision for your life. Part of that speech explains Plan vs. Process thinking. (Link to Coach Wheeler’s YouTube video – this is an early practice speech at Toastmasters).

In short, Plan thinking is having a goal and figuring out the steps you need to achieve that goal. Process thinking is geared toward “winning each moment”.  It is setting up processes that will lead “in the direction” of what you want. Process thinking is built on the idea that you might not be able to control the outcome of every step in your plan. But you can control how you approach everything you do on a day-by-day, moment-by-moment basis. When Plan & Process thinking are combined (with a clear Vision and Focused action… mentioned in Coach Wheeler’s video), your chances for success are greatly increased.

Translating this into your Food Mindset means that you have a Plan for the food you are going to eat. Plus you can execute that plan by implementing the Processes that produce success. Some process examples might include how you do the shopping, cooking and eliminating sources of bad choices. If you “win the shopping”, you are much more likely to have good food. Can you “win the cooking” and you set yourself up to eat better? By eliminating bad foods from your environment, you are making it easier to follow your plan.

Hydration

Hydration is one of the easiest things to overlook when it comes to your Food Mindset. As mentioned earlier, making water your default beverage is a good start. It offsets other (bad) alternatives such as soda but there is more to the story when it comes to water. Your body needs water. In fact, we are MOSTLY WATER and when our body is low on water, we often interpret it as “hunger”. It is always a good idea to drink some water when you first feel hungry. This way you aren’t taking in extra calories when you are really just thirsty.

Hydration is critically important for athletes. It is good to imagine that “sweat is weakness leaving your body”. You also have to replenish the water in your body to operate at your best. Keep in mind… we are losing water through evaporation even when we are not soaked in sweat. Every breath leaves with a bit of water. (That’s what you see in the winter when you can see your breath.) Every time you go to the bathroom, your body is using water to eliminate waste from your system. That’s why you need to be aware of your hydration level.

A good way to look at hydration is to monitor the color of your pee. If it is dark yellow, you are dehydrated. If it is almost colorless, you are probably in good shape. Note: This is a guideline and does not address illnesses that might affect the color of your urine. I don’t pay a doctor online … or in real life, so get medical attention if something seems out of line.

Identity

Coach Wheeler's book, Fat is all in your HeadFinally, the last part of your Food Mindset is your Identity. This is how you see yourself.

Are you an athlete (so you eat good foods that allow you to perform at your best)? Or are you a generally lazy person who eats whatever is offered or “tastes good”? Y0ur identity shapes all of your decisions in life, not just food. If you want to learn more about how you can shape your identity so it supports your Food Mindset, check out Coach Wheeler’s book, “Fat is all in your Head“.  It starts out with the story of how Coach Wheeler lost over 50 pounds by changing his thinking.

Bottom Line…

Your Food Mindset is up to you. It can impact all areas of your life. The sooner you take control of the food you put in your mouth, the sooner you will start to achieve your potential. On the other hand, you could continue to let it slide. And your goals will continue to slide away from you as well. The choice is yours. Please leave a comment below and tell us what you decide!