Category: Mental Toughness

Wheeler Hole Theory

Digging Your Way to Success by Building Your Mountain

Ask me about Wheeler Hole Thedory

At the heart of personal development and peak performance lies a simple but powerful truth—success is built from the ground up, often from a place of struggle. This article introduces the Wheeler Hole Theory, a metaphorical framework developed by Coach Wheeler to illustrate how overcoming challenges and pushing through obstacles is directly tied to the heights you will eventually reach. Just as you dig through your personal hole to lay a foundation, every effort, every challenge you overcome, contributes to building your mountain of success.

What sets this theory apart is the idea that every shovelful of dirt you remove from your hole is added to the top of your mountain. The effort you put in to dig out of your current circumstances doesn’t disappear; it elevates you, adding directly to the foundation of your success. The deeper you dig, the taller your mountain becomes. Each step, each moment of preparation, builds toward the summit of your achievements.

The Hole You Dig

In Wheeler’s theory, your “hole” serves as the starting point—where you are right now, facing your current limitations, doubts, or lack of skills. It’s the beginning of your journey, a place where you may feel stuck or even buried under the weight of challenges ahead. The good news is that you are standing on the ground that will make your mountain of success even higher. It’s probably the only time you will start at the top… of your hole… as you dig your way to success.

“The man who moves a mountain begins by carrying away small stones.” – Confucius

What Determines the Depth of Your Hole?

Your hole represents everything that currently holds you back:

  • The skills you haven’t mastered.
  • The knowledge you haven’t acquired.
  • The obstacles or mental blocks that hinder progress.
  • Basically, everything that you need to overcome to become a success, no matter how you might define it.

Here’s the catch: everyone has a hole to dig out of, no matter how successful they seem. Even the most accomplished individuals started from a point of struggle, a place where they had to put in the effort to climb out.

This is where Wheeler’s idea shines: every effort you make to dig out of your hole doesn’t go to waste. Instead of simply removing dirt, you’re adding it to the top of your mountain—your ultimate achievement.

The Effort of Digging:
Boulders or Breakthroughs?

As you dig, it’s not always going to be easy. You’re bound to encounter boulders—major obstacles that feel immovable at times. These boulders might be skill gaps, self-doubt, or external challenges like lack of resources or time. But instead of viewing them as impediments, Wheeler Hole Theory challenges you to see these boulders as breakthroughs in disguise.

The more you dig, the stronger you get. As you move the dirt and face the boulders, you also build your mountain of success. Every ounce of effort adds to the summit you’re creating. The deeper you dig, the higher your mountain grows. The more resistance you face, the more preparation you amass to climb higher than you ever thought possible.

Grow your grit by applying the Wheeler Hole Theory

In essence, the tougher the dig, the taller your mountain. When you encounter a seemingly immovable boulder, that’s your opportunity to uncover new strengths, develop new skills, and reveal talents buried beneath the surface. Author Angela Duckworth calls this quality “GRIT” (check out her book… it has some inspirational ideas for you too.)

Unearthing Hidden Talents

Digging through your hole isn’t just about getting rid of what’s in your way. It’s also about discovering new strengths and uncovering hidden potential. Many of the talents you never realized you had may be buried beneath the surface, waiting to be unearthed. And just like the soil you dig up, these talents don’t disappear—they are what help you build your mountain.

This shift in perspective is crucial. Rather than seeing the digging as pointless or overwhelming, you start to realize that every obstacle is a chance to improve. Every shovelful of dirt you remove not only frees you from your limitations but also raises the height of your mountain, bringing you closer to your goals.

The Connection Between
Effort and Elevation

Wheeler Hole Theory introduces you to a profound concept: the effort of digging out of your hole is directly connected to how high you’ll eventually climb. Every step forward in preparation, every skill you build, every mental block you overcome adds to the mountain you’re building beneath your feet.

Your success isn’t just a result of what you do when you reach the surface—it’s built on the accumulation of all the effort you put in during the climb out of your hole. This metaphor reinforces the idea that nothing is wasted. The harder you dig, the higher you go.

Champions Find a Way to Keep Digging

Wheeler’s theory also emphasizes that most people give up too soon. They may dig for a while, face a particularly tough boulder, and then stop—thinking that it’s not worth the effort. But here’s the key: champions keep digging, even when it feels like they’re getting nowhere. They understand that every moment spent moving dirt, chipping away at obstacles, is building the foundation for their eventual success.

There are countless examples of this in real life. Think of athletes like Serena Williams or Michael Jordan. Their success wasn’t a result of one massive effort but rather a collection of daily struggles and victories. Every practice, every missed shot, every setback became a part of the mountain they climbed to reach greatness.

“Effort only fully releases its reward after a person refuses to quit.” – Napoleon Hill, author of Think and Grow Rich

Navigating Challenges:
Quitting Doesn’t Mean Failing

Even when the digging gets tough, it’s important to understand that taking a break isn’t the same as quitting. Wheeler’s theory teaches us that knowing when to step back and rest is critical. Champions take strategic breaks, not to abandon their goals but to come back stronger, refreshed, and with new insight into how to keep moving forward.

The ability to pause, reflect, and return with greater energy is what separates those who succeed from those who give up. As the saying goes, “Rest if you must, but don’t quit.” You can return to the hole the next day with renewed strength, ready to dig deeper and continue adding to the top of your mountain.

Building Your Mountain of Success

As you continue to dig out of your hole, you’re simultaneously building something grander—a mountain of success that grows with every bit of dirt you remove. This mountain is built on preparation, perseverance, and effort.

Your Mountain Reflects Your Journey

The mountain you build isn’t just a symbol of success; it’s a reflection of your journey. It represents every lesson learned, every skill acquired, and every moment of mental toughness. And as you climb higher, you’ll look back and see just how far you’ve come.

The height of your mountain is determined by how much effort you’re willing to put in. The more shovelfuls you remove from your hole, the greater the heights you’ll reach. This concept not only motivates us to keep going but also reframes our perspective on challenges. Every obstacle is an opportunity to build our mountain higher.

Preparation Leads to Elevation

Success doesn’t happen overnight, and there are no shortcuts to the top of your mountain. Wheeler Hole Theory reminds us that success is earned, not granted, and it’s earned through the act of preparation. The digging you do today—no matter how difficult—lays the groundwork for the heights you’ll achieve tomorrow.

Each shovelful of dirt is an investment in your future, adding to the mountain you’ll one day stand upon. As you continue to dig, remember that your efforts are not wasted. They are elevating you, building something incredible with every step forward.

Remember:
Digging and Building Are One Process

I am diggin it... Wheeler Hole Theory

The Wheeler Hole Theory provides a simple yet profound framework for understanding success. It teaches us that every bit of effort we put into overcoming our current limitations directly contributes to the success we’ll achieve in the future. Digging out of our hole isn’t just about breaking free from our struggles—it’s about building the mountain of success we’ll one day stand on.

So as you reflect on your own journey, ask yourself: Are you willing to dig deep enough? Are you prepared to face the boulders, knowing that each obstacle moves you higher? Every shovelful you dig from your hole adds to the top of your mountain. Keep going, and soon enough, you’ll reach the summit.

Need more inspiration before you start applying the Wheeler Hole Theory in your life? Check out Coach Wheeler’s article titled, Embrace The Grind.

How to Control Your Mind …

for Fun and Profit

Controlling your mind isn’t about turning off your thoughts or trying to be some emotionless monk on a mountain.
It’s about direction.
It’s about choosing what you allow in, what you give energy to, and what you rehearse day after day—because all of those things quietly shape your beliefs, your behavior, and your outcomes.

When you learn to control your mind, the impact isn’t just personal—it’s strategic. It leads to greater focus, better results, less stress, and more joy. It’s fun. And yes, it can be wildly profitable.

Here’s how it works, one key principle at a time.

1. What You Focus On Increases

Control Your Mind with your focus

Your attention is a spotlight—and whatever you shine it on gets bigger.

If you focus on your limitations, they start to feel like walls.
If you focus on opportunities, they begin to multiply.
If you constantly think about what you don’t want to happen, your brain starts preparing for it as if it’s inevitable.

This isn’t just positive thinking—it’s how your brain is wired.
Your Reticular Activating System (RAS) filters incoming data and prioritizes what aligns with your dominant thoughts. It scans the world looking for reinforcement—proof that your focus is correct.

Think about that. If you’re focused on failure, your brain will notice all the reasons something won’t work. But if you shift your attention to progress, your mind will start looking for ways forward.

That’s why people who expect the best often seem “lucky.” Their focus filters out the noise and locks onto the next step. It’s not magic—it’s mental management.

So if you want to control your mind?
Start by asking: What am I focusing on right now?
Because that’s what you’re growing.

2. You Can Replace the Picture in Your Mind

Let’s go a layer deeper.

Your mind doesn’t think in long paragraphs. It thinks in pictures.

Say the words: “Don’t think of an elephant.”
Instantly, a big gray animal appears in your mind’s eye—because your brain grabs the subject, not the command. “Don’t” gets ignored.
Now say, “Imagine a blue monkey dancing on a basketball court.”
Boom. New picture.

This isn’t just fun—it’s functional.

If the image in your mind is fear, failure, or embarrassment, your body responds as if it’s happening. Your breath changes. Your muscles tighten. Your mood shifts.

But you can change the picture.

And when you do, you shift your state.

This is one of the most powerful tools in mental framing: learning to interrupt the automatic images that don’t serve you and intentionally replace them with ones that do.

Got a big presentation?
Instead of picturing disaster, visualize connection, impact, and calm confidence.

Worried about making a mistake?
Picture yourself learning quickly, adjusting, and winning the next round.

The goal isn’t to “never feel fear.” The goal is to not dwell on it. To move your mind from fear to focus. From problem to possibility.

And it starts by changing the picture.

3. You’ve Got to Know What You Want

You can’t aim at a target you haven’t defined.

Clarity doesn’t just feel good—it directs your mind. If you want your internal GPS (a.k.a. your RAS) to work for you, you have to program the destination.

What do you want to create?
What kind of person do you want to become?
What specific outcomes do you want in your career, your relationships, your health, your finances?

If you don’t decide, the world will decide for you. And that’s a dangerous gamble.

When you know what you want, your brain begins filtering the world differently. You’ll start noticing opportunities that were always there—but previously hidden in plain sight. You’ll begin meeting people who align with your goals, because your energy has shifted and your focus is clear.

Write it down. Speak it aloud. Picture it often.

The clearer the image of what you want, the more your brain goes to work on your behalf—connecting the dots and opening doors you didn’t even know existed.

4. Create the Vision of Your Future Self

This is where belief becomes behavior.

Once you’ve decided what you want, you need to start rehearsing it mentally. Why? Because your brain doesn’t fully distinguish between vividly imagined experiences and real ones.

That’s why elite athletes visualize the perfect performance before they compete. That’s why top performers in business rehearse a pitch before walking into the room.

Your mind becomes familiar with what you repeat.
And familiarity breeds confidence.

So imagine the version of you who has already achieved what you’re after. The confident you. The calm you. The clear and courageous you.

  • How do they handle conflict?
  • What do they do in the morning?
  • How do they speak?
  • How do they recover from setbacks?

The more you mentally rehearse that version, the more your actions start to align with it. You become it—one thought, one decision, one day at a time.

You’re not pretending. You’re training.

5. Repetition Is Power

Repetition wires the brain.

It’s how habits are formed. It’s how beliefs are reinforced. It’s how fears become phobias—and how champions build confidence.

If you’ve rehearsed a failure story for years, no wonder it feels real. But the exciting truth? You can write a new story. You can use the same power of repetition to build a mindset that lifts you.

Repeat your goals. Repeat your affirmations. Repeat your visualizations.
But also—repeat the actions that move you forward.

Even small wins, repeated often, begin to change your identity. You go from “someone who hopes” to “someone who does.”
You stop waiting for confidence and start building it, brick by brick.

Repetition makes it real.
And what you repeat, you become.

6. Mind Framing Is a Skill You Can Train

You are constantly framing your experiences—consciously or not.

When something goes wrong, do you see it as proof that you’re failing? Or as data for improvement?

When someone criticizes you, do you crumble—or do you see an opportunity to strengthen your resilience?

Framing is the story you tell yourself about what’s happening.
And stories shape reality.

The good news? You can practice new frames. You can train yourself to interpret challenges as fuel, not fire. To see delays as preparation, not punishment. To respond with curiosity instead of judgment.

This is the ultimate skill—because it gives you your power back. No one controls your interpretation but you.

Train your framing like a muscle.
Start small. Catch yourself mid-thought. Pivot. Practice.
Soon, your reflex will shift from “panic” to “possibility.”

And that’s when your mind becomes a true asset—not a liability.

Why Fun and Profit?

Because that’s what happens when the control of your mind becomes your ally instead of your enemy.

Fun comes from flow. From confidence. From knowing you can trust yourself under pressure. From not being derailed by every negative thought that pops up.

Profit—whether financial, emotional, or relational—comes from clarity and execution. You stop wasting energy on overthinking. You make faster decisions. You recover quicker. You show up better. You lead with purpose.

Controlling your mind is not about perfection—it’s about direction.

And when you point your thoughts toward what matters most?

You win more. Smile more. And yes… profit more.

One Last Thought:
It’s time to Reclaim the Wheel

Every day, your mind is being programmed.

By your thoughts.
By your habits.
By the people and media you surround yourself with.

The question is: Who’s doing the programming?

Is it you… or someone else?

If you don’t like the way your life looks, don’t start by changing the outside. Start with the pictures in your head. The stories you tell yourself. The focus you choose. The frame you give to each moment.

Control your mind—and you control your future.
Take the wheel and steer your life.

What’s your next step? How about a free downloadable worksheet with a 7 step process that leads you through changing the way you think and taking control of your mind? Download the PDF created by Coach Wheeler: Mind Control 101 worksheet — A simple, powerful tool to help you reprogram your thoughts and rewire your focus.

Why?

Because your mind is the operating system of your life. You need to control your mind.

And the upgrade?
That starts today.

Personal Mind Control

Let’s talk about Mind Control… specifically who controls your mind.

Because If You Don’t Have Control of your Mind, Someone Else Will

Personal Mind Control ... why you need to take control starting right now.

What if I told you your greatest battlefield isn’t out there in the world… but inside your own head?
What if the most important fight for your future isn’t with the economy, or your job, or even your relationships…
but with the thoughts you allow to set up camp in your mind?

Because here’s the truth:
If you don’t control your mind, someone else will.
And you can be sure—it won’t be in your favor.

How Does It Happen?

It’s subtle. Almost invisible. Like water shaping a stone drop by drop.

One suggestion here. One fear planted there. One “just trying to help” from someone who loves you… but never broke out of their own cage.

And before you know it, you’re living out a script that isn’t yours. A play written by someone else.
Parents. Teachers. Friends. Advertisers. Politicians. Even social media algorithms.

Not all of it is malicious. Most of it isn’t.

In fact, many of the people influencing your thoughts and decisions genuinely believe they’re helping you.
But even the most well-intentioned guidance can become a prison if it’s based on fear, limitation, or outdated beliefs.

Let’s look closer.

Your Parents Loved You …
. . . But They Weren’t Perfect

Nobody walks away from childhood without a few scars.

Even in the best homes—full of love, structure, and support—parents still pass along stories.
Stories that were passed to them, and to their parents before that.

  • “People like us don’t do things like that.”
  • “Money is hard to come by.”
  • “It’s better to play it safe.”
  • “You should be grateful and not want too much.”

Sound familiar?

These kinds of beliefs often masquerade as “wisdom.” And they might have made sense… decades ago, in a different time, in a different place, with different resources and different options.

But the world has changed. And if you never challenge those beliefs, they’ll quietly direct your life from the shadows.

You’ll pull back when you should push forward.
You’ll say “I can’t” when you really mean “I’ve never tried.”
You’ll pass up opportunity… because your mind has been trained to avoid risk.

And here’s the dangerous part: you’ll think those thoughts are yours. But they’re not.

They’re inherited.

The Media Is Selling You a Mindset

Now let’s talk about the elephant in the room—media.

Not just “the news,” but advertising, entertainment, social platforms… all of it.

These systems are designed to capture attention, stir emotion, and influence behavior. That’s not conspiracy. That’s business.

If the media can make you feel fearful, angry, or like you’re not enough—
they can sell you something to fix it.
A product. A lifestyle. A political candidate. A belief system.

Ever notice how the news rarely ends with solutions?
It’s not because there aren’t any.
It’s because outrage gets more clicks than calm.

Fear holds attention better than hope.
Division is easier to sell than unity.

And guess what? Every time you scroll… every time you tune in… you’re training your mind.

Not just what to think, but how to think.

You’ve Been Trained—But You Can Retrain

Think about it. Most people spend more time programming their playlists than they do programming their thoughts.

We guard our passwords but let anything into our brain.
We say we want success but surround ourselves with messages that scream scarcity, danger, and division.
We’re hypnotized by repetition.
Entertained by fear.
And slowly… we forget we ever had the power to choose our thoughts in the first place.

But you do.

The ability to think independently—deliberately—is not some rare superpower.
It’s your birthright.
It’s just been neglected.

And now… it’s time to wake it up.

Why It Matters

You were not born to be a pawn in someone else’s plan.

You were not created to echo recycled fears.

And you certainly weren’t put here to live a secondhand life, following a map you didn’t draw.

You were born with the raw material to shape your own reality.

But that starts with the mind.

Control it—and you unlock everything else.

One Final Thought: Who’s In Charge?

Let me leave you with a question.

When your alarm goes off tomorrow morning…
When you look in the mirror…
When you choose what to focus on, what to believe, what to chase—

Who’s in charge?

Is it the scared voice from childhood?
The commercial you saw last night?
The political slogan drilled into your head?

Or is it you?

Take your mind back.
Guard it like your life depends on it.

Because it does.

And once you learn to control your mind…
You’ll find you can shape your habits, your relationships, your outcomes—
your entire life.

That’s power.
And it’s yours for the taking.

Coming soon: This article was about Mind Control and WHY it is important. The upcoming follow-up article, being released on Monday, will give you the step-by-step process to take control of your mind. The title: “How to Control Your Mind for Fun and Profit.“

Because taking control isn’t just survival—it’s strategy.
And it just might be the smartest, most profitable move you ever make.

How to become an Elite Warrior

Your Path to Unstoppable Grit and Success

What does it mean to think like an elite warrior?

Elite Warrior Mindset

It’s not just about strength, skill, or talent. It’s about mindset—the unshakable discipline, mental toughness, and relentless drive that allow you to rise above adversity. It’s about controlling emotions, adapting under pressure, and refusing to accept mediocrity.

The good news? You can develop this mindset.

No one is born with an elite warrior mentality. It is built—through action, discipline, and daily choices. If you are ready to forge mental toughness and unstoppable willpower, this guide will show you how to train each of the 10 Core Tenets of the Elite Warrior Mindset (that you probably learned about from a previous article on this blog).

1. Build Unshakable Discipline:
Train Consistency Over Motivation

“Discipline is the bridge between goals and accomplishment.”
— Jim Rohn

Discipline is what separates those who dream from those who achieve. It’s the ability to execute, day in and day out, regardless of circumstances. Warriors don’t wait until they “feel like it” — they just do it.

How to build it:

  • Create daily non-negotiables. Build habits that you follow no matter what—wake up at the same time, train every day, complete your priorities before anything else. Make it who you are, not something you “try to do.”
  • Eliminate decision fatigue. Have a set morning routine, eat the same breakfast, wear similar clothes. The fewer trivial decisions you make, the more energy you save for important tasks.
  • Hold yourself accountable. Set up consequences for breaking discipline—a cold shower, extra reps, a loss of privilege. If there’s no consequence for skipping, your discipline will crumble.

2. Develop Mental Toughness Under Pressure: Thrive in the Storm

“If you can keep your head when all about you are losing theirs… yours is the Earth and everything that’s in it.” — Rudyard Kipling

Pressure is a privilege—it means you’re in the arena. The difference between the weak and the elite is that warriors remain calm when others panic.

How to build it:

  • Train in adversity. Push yourself through brutal workouts, fast for a day, take cold showers—seek controlled hardship so that when real adversity strikes, you’ve already conquered worse.
  • Simulate pressure situations. Practice your craft in high-stakes scenarios—shoot free throws when you’re out of breath, speak in front of a crowd, put deadlines on projects. Train like it’s game day.
  • Master your self-talk. Pressure is mental. Instead of saying, “I can’t handle this,” say, “I was made for this.” Reframe stress as energy that fuels peak performance.

3. Take Extreme Ownership:
Accept Full Responsibility for Everything

“The moment you take responsibility for everything in your life is the moment you can change anything in your life.” — Hal Elrod

Excuses are the language of mediocrity. Ownership gives you power. Warriors don’t blame teammates, circumstances, or luck—they focus on what they can control and fix it.

How to build it:

  • Eliminate blame from your vocabulary. If something goes wrong, own it. Ask: What could I have done differently? Weak people blame others—warriors seek solutions.
  • Lead yourself first. If you can’t lead yourself with discipline, no one will follow you. Take charge of your habits, training, and mindset.
  • Make accountability public. Tell others about your goals. The more eyes on you, the less likely you are to make excuses.

4. Cultivate Resilience & Adaptability:
Bounce Back Stronger

“Do not pray for an easy life; pray for the strength to endure a difficult one.” — Bruce Lee

Failure isn’t final—it’s feedback. Elite warriors see setbacks as fuel for their next victory.

How to build it:

  • Adopt the ‘Next Play’ mentality. Whether you fail a test, lose a game, or get rejected, move on immediately. Ask: What’s next? The past is irrelevant—your next action is what counts.
  • Expect adversity. Don’t be surprised when things go wrong—be ready. See struggles as part of the process, not a sign to quit.
  • Stay solution-focused. Instead of dwelling on problems, ask: What’s the best move I can make right now? Adapt and execute.

5. Develop a Relentless Work Ethic:
Outwork Everyone

“Success isn’t owned, it’s leased. And rent is due every day.”
— J.J. Watt

How to build it:

  • Prioritize effort over talent. Hard work beats talent when talent doesn’t work hard. Warriors focus on consistent effort rather than short bursts of motivation.
  • Schedule your grind. Block off dedicated time every day for skill development, conditioning, or self-improvement. Treat it like an unbreakable appointment.
  • Measure progress aggressively. Track your workouts, study hours, reps, and results. Set clear, measurable targets and beat them.

6. Train Situational Awareness & Strategic Thinking: Stay Three Steps Ahead

“The supreme art of war is to subdue the enemy without fighting.” — Sun Tzu

How to build it:

  • Study your environment. Know the game better than anyone. Review film, analyze competition, study trends—train your mind to recognize patterns.
  • Think long-term. Short-term gratification kills long-term success. Warriors think in years, not minutes.
  • Adapt quickly. If your plan fails, pivot immediately. Never freeze when things don’t go as expected.

7. Harness Calculated Aggression:
Know When to Strike

“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb

How to build it:

  • Train explosive decision-making. Speed matters. Simulate situations where you must react fast under pressure.
  • Strike at the right moment. Over-aggression burns energy. Learn when to wait and when to go all in.
  • Act boldly, even when uncertain. Warriors don’t hesitate. They trust their preparation and make decisive moves.

8. Master Emotional Control & Stoicism:
Stay Unshaken

“A wise man will be master of his mind, a fool will be its slave.”
— Publilius Syrus

Elite warriors don’t let emotions dictate actions—they stay calm under fire.

How to build it:

  • Pause before reacting. Before you respond, take a deep breath. Learn to act with logic, not emotion.
  • Expose yourself to discomfort. When you control your response to stress, you control your mind.
  • Focus only on what you can control. If it’s out of your hands, let it go.

9. Develop Unshakable Confidence:
Believe in Yourself

“He who conquers himself is the mightiest warrior.” — Confucius

How to build it:

  • Back confidence with preparation. You earn confidence by doing the work—train harder than anyone, and your belief in yourself will be unshakable.
  • Destroy negative self-talk. Change “I hope I can” to “I will.” Speak with conviction.
  • Visualize winning daily. If you can see it in your mind, you’ll make it happen in real life.

10. The Will to Win:
Refuse to Accept Mediocrity

“You must expect great things of yourself before you can do them.” — Michael Jordan

How to build it:

  • Refuse average effort. Do everything at the highest level—no half-measures.
  • Surround yourself with winners. The company you keep determines your mindset.
  • Cut out negativity. Make winning your standard.
    Winners don’t participate—they dominate.

Are You Ready to Train Like an Elite Warrior?

Developing an Elite Warrior Mindset isn’t easy—but it’s worth it.

If you want to become an Elite Warrior, you have a choice…
Every day, you have a choice: live like everyone else or rise like a warrior.

Which will you choose?

It starts today. Train discipline. Train resilience. Train to win.

Become an Elite Warrior!

Core Tenets of the Elite Warrior Mindset

Your Blueprint for Mental Toughness and Unstoppable Performance

The Elite Warrior Mindset isn’t about talent, genetics, or luck. It’s about who you become when the pressure is on. It’s about choosing discipline over comfort, ownership over excuses, and relentless execution over hesitation. Whether in sports, business, or personal life, this mindset separates champions from the average.

Greatness isn’t reserved for a select few. It’s built—one decision, one action, and one relentless pursuit at a time. If you’re tired of mediocrity, if you want to push beyond limits, if you refuse to accept anything less than your best—this mindset is for you.

Let’s break down the 10 Core Tenets of the Elite Warrior Mindset, the principles that define those who dominate in their fields.

1. Unshakable Discipline:
Do What Needs to Be Done, No Matter What

“We don’t rise to the level of our expectations, we fall to the level of our training.” – Archilochus

Motivation is fleeting. It comes and goes like the wind. But discipline? That’s what makes warriors unstoppable.

Jocko Willink, former Navy SEAL and leadership expert, often says: “Discipline equals freedom.” The more disciplined you are, the more control you have over your destiny. Warriors wake up before the sun, train when they don’t feel like it, and execute even when exhausted. They don’t negotiate with their emotions—they follow their mission.

Kobe Bryant’s 4 a.m. workouts? Michael Phelps training 365 days a year? That’s the power of discipline. They weren’t motivated every day—they were committed.

2. Mental Toughness Under Pressure: Perform When It Counts

“Pressure is a privilege.” – Billie Jean King

Life is a constant test. When the game is on the line, when the business deal is slipping away, when you’re gasping for air in the last mile of a race—do you fold or do you rise?

Elite warriors thrive under pressure because they’ve trained their minds for battle. Look at Michael Jordan’s legendary ability to deliver in clutch moments. He didn’t crumble under the weight of expectation—he embraced it. Pressure reveals character.

If you can learn to stay calm, focused, and sharp when stakes are high, you’ll outperform 99% of people in any field.

3. Extreme Ownership:
No Excuses, No Blame—Only Results

“Leaders must own everything in their world. There is no one else to blame.” – Jocko Willink

Warriors don’t blame circumstances, luck, or others. They own everything.

David Goggins didn’t complain about his rough childhood or failures—he turned them into fuel. When something goes wrong, elite warriors don’t point fingers.

They ask:
“What could I have done better?”

“How do I fix this?”

“What’s the next move?”

Ownership gives you control. Control gives you power. Excuses make you weak. Choose wisely.

4. Resilience & Adaptability:
Get Knocked Down, Get Back Up Stronger

“It’s not the strongest or the most intelligent who survive, but those who can best adapt to change.” – Charles Darwin

Everyone falls. Not everyone rises.

Tom Brady was drafted 199th. Michael Jordan was cut from his high school team. Elon Musk was laughed at for trying to launch rockets.

What separates winners from everyone else? They come back stronger.

Life will test you. You will fail. But resilience means using failure as feedback, adapting, and improving. It means refusing to stay down. It means knowing that every setback is just another setup for a comeback. Imagine the story you will be able to tell about your comeback!

5. Relentless Work Ethic:
Outwork Everyone Around You

“Hard work beats talent when talent doesn’t work hard.”
– Tim Notke, high school coach

There’s one thing you can control: your effort.

Dwayne “The Rock” Johnson is famous for his insane work ethic. He wakes up at 4 a.m. every day, trains like a madman, and outworks everyone in Hollywood.

Relentless warriors don’t just work hard—they work smart, they work consistently, and they never stop improving. They don’t need a boss to push them—they push themselves.

Success isn’t given. It’s earned in the dark, when no one is watching… the unseen hours.

6. Situational Awareness & Strategic Thinking: Always Be Three Steps Ahead

“Every battle is won before it is ever fought.”
– Sun Tzu, The Art of War

Greatness isn’t about brute force. It’s about strategy.

Chess Grandmasters think ten moves ahead. Navy SEALs plan every operation with extreme precision. Elite athletes anticipate the opponent’s next move before it happens.

Winners don’t just react—they predict. They analyze, strategize, and execute with precision.

If you can see opportunities and threats before others do, you’ll always be ahead.

7. Calculated Aggression:
Push Hard, But Be Smart

“Be ferocious, but be calculated.” – David Goggins

Aggression isn’t recklessness. It’s about knowing when to attack, when to wait, and when to strike with full force.

Connor McGregor doesn’t throw wild punches—he picks his shots. Elite entrepreneurs don’t chase every opportunity—they execute with precision.

The best warriors don’t burn themselves out by going 100% all the time. They save energy, wait for the right moment, and then strike with overwhelming force.

8. Emotional Control & Stoicism:
Master Your Reactions

“You have power over your mind—not outside events. Realize this, and you will find strength.” – Marcus Aurelius

Emotions cloud judgment. If you can’t control them, they will control you.

Tim Duncan was called “The Big Fundamental” because he never showed emotion on the court. He played with calm precision, never letting his feelings dictate his actions.

Greatness requires thinking, not reacting. Warriors train their minds to remain steady in chaos.

9. Self-Belief & Confidence:
Know You Can Handle Anything

“Whether you think you can or think you can’t, you’re right.”
– Henry Ford

Confidence isn’t arrogance. It’s knowing that you have what it takes.

Serena Williams believed she was a champion long before she won a title. Elon Musk believed he could build rockets even when experts laughed at him.

Confidence comes from doing the work, proving yourself to yourself, and stepping up in big moments.

If you don’t believe in yourself, who will?

10. The Will to Win:
Refuse to Accept Mediocrity

“Winning isn’t everything, but wanting to win is.”
– Vince Lombardi

The elite don’t just compete—they dominate.

Michael Jordan wanted to win at everything—practice, games, even ping pong. He refused to lose.

Winners don’t settle for “good enough”. They want to be the best.

If you want to achieve greatness, you must demand it from yourself every single day.

Final Thoughts:
Are You Ready to Build the Warrior Mindset?

The Elite Warrior Mindset is a choice. It’s not about genetics. It’s not about talent. It’s about how you think, how you act, and how you execute.

In the next article, we’ll break down exactly how to develop this mindset from scratch. But for now, ask yourself:

  • Where am I making excuses?
    Especially in the areas of my life that are really important to me?
  • Where can I be tougher?
    How am I letting myself “off the hook”?
  • What would happen if I fully committed to this mindset?
    What could I accomplish?

Warriors aren’t born. They are built.

Are you ready to build your Elite Warrior Mindset? Check out the next article which talks about HOW to become an Elite Warrior.

Mistakes: Your Key to Winning

Mistakes are often seen as setbacks, failures, or embarrassments, but for those with a winning mindset, they are stepping stones to success. They are lessons wrapped in challenges, teaching us what doesn’t work and pushing us closer to what does.

Mistakes are an inevitable part of life, especially when striving for greatness, and learning to recognize, move past, and grow from them is crucial to building a winning mindset. Let’s explore how to turn mistakes—both chronic and one-time—into powerful tools for improvement.

Recognizing Mistakes, Especially Chronic Ones

The first step to learning from mistakes is recognizing them. This might sound simple, but it can be surprisingly difficult, especially when dealing with habitual or chronic errors. These are the mistakes we make repeatedly, often without realizing it, because they are tied to ingrained patterns of thought or behavior.

Spotting Chronic Mistakes

  • Self-Reflection: Take time to regularly reflect on your actions, decisions, and results. Journaling or maintaining a simple log of daily experiences can help you identify patterns of behavior that lead to repeated errors.
  • Feedback from Others: Sometimes, chronic mistakes are easier to spot when others point them out. Surround yourself with people who aren’t afraid to offer constructive criticism and value their input.
  • Objective Analysis: Look at your performance metrics. In basketball, for example, a coach might track turnovers or missed opportunities to identify recurring problems.

The Emotional Blind Spot

One reason mistakes go unnoticed is that we tend to justify them emotionally. We might blame circumstances, other people, or bad luck instead of admitting our own role in the outcome. A winning mindset requires humility—the ability to set aside ego and take full ownership of our actions.

Ask yourself:

  • What am I consistently doing that’s not working?
  • If I were advising someone else, what would I tell them about this behavior?
  • How can I approach this differently?

By recognizing your mistakes—especially the chronic ones—you take the first critical step in turning them into growth opportunities.

Moving Past Mistakes:
Overcoming the “Sucked-In Effect“

It’s easy to get sucked into mistakes, letting them define you or derail your progress. Dwelling on them leads to fear, doubt, and hesitation, which can prevent you from taking the next step. A winning mindset involves acknowledging mistakes without letting them consume you.

1. Acknowledge The Mistake, Don’t Avoid It

When a mistake happens, acknowledge it immediately. Avoiding or ignoring it only magnifies its impact. Own it, name it, and accept it as part of the process.

Mindfulness is a key part of recognizing and acknowledging a mistake. Here is an article if you want to learn more about how Mindfulness is related to Mistakes.

Key Mindset Shift:
Mistakes are not the opposite of success…
they are part of the journey toward Success.

2. Avoid Overthinking

Dwelling on a mistake can spiral into overthinking, which hinders progress. Instead of ruminating, ask:

  • What can I learn from this?
  • What will I do differently next time?

Focus on solutions, not problems. For example, if you miss a critical free throw in a basketball game, dwelling on it won’t change the outcome. Instead, commit to extra practice and visualization techniques to improve next time.

3. Use Mistakes as Motivation

Instead of letting a mistake discourage you, let it fire you up. Channel the frustration into action. Many athletes and successful individuals have used their greatest setbacks as fuel to prove themselves.

4. Create a Reset Ritual

Develop a ritual to help you move past mistakes quickly. This might include deep breathing, repeating a mantra, or taking a moment to visualize success. For example, some basketball players tap their chest and point upward as a way of saying, “That’s on me, and I’m moving forward.” There is a softball team that uses the gesture simulating the flushing of a toilet as a way to show that they are letting go of their mistake and sending it down the drain.

Incorporating these practices into your life, or something similar of your own design, ensures that mistakes are temporary detours, not dead ends. Learn from them and let them go.

Growing from Mistakes

Once you’ve recognized and moved past your mistakes, the final and most important step is to grow from them. Growth involves turning every error into a learning opportunity and using it to improve your future performance.

1. Learn the Lesson

Every mistake carries a lesson, but you have to look for it. Ask yourself:

  • What went wrong?
  • Why did it happen?
  • What could I have done differently?
  • How can I prevent this in the future?

Be specific. For example, if your basketball team lost a game because of poor communication on defense, analyze the breakdown and implement drills to improve teamwork.

2. Embrace Feedback

Feedback is a gift, even when it’s hard to hear. Seek out coaches, mentors, or teammates who can provide insights into your mistakes and how to address them. The more open you are to feedback, the faster you’ll grow.

3. Develop New Habits

Chronic mistakes often stem from bad habits. To grow, you must replace these with better habits. Bad habits don’t go away by themselves. If you try to stop, a “vacuum” is created and something worse might slide in to replace the bad habit. Create a new habit that pushes the old out for good.

  • Start small: Focus on one habit at a time.
  • Be consistent: Change happens through repetition. As NBA player Chris Paul says, “Stack the reps“.
  • Track progress: Celebrate small wins to stay motivated.

For example, if you habitually rush your shots, create a pre-shot routine to slow yourself down and improve accuracy. Or work on your shot so that you can get it off more quickly… and comfortably with confidence.

4. Stay Positive

Growth requires a positive mindset. Be kind to yourself. Mistakes don’t define you; how you respond to them does. Focus on your progress and remember that setbacks are temporary.

Mental Growth Example:
Michael Jordan, one of the greatest basketball players of all time, famously said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Mistakes / Team Dynamics

Mistakes don’t just happen individually; they happen within teams. A winning mindset involves creating a culture where mistakes are seen as opportunities for collective growth rather than reasons for blame. Everyone contributes to the team… and everyone makes mistakes at some point. It is part of the process and the stronger teams understand how to deal with mistakes productively.

Foster Open Communication

Encourage team members to admit mistakes without fear of judgment. This builds trust and ensures that mistakes are addressed, not hidden.

Collaborative Problem-Solving

When a mistake affects the team, involve everyone in finding solutions. For example, if a basketball team struggles with turnovers, brainstorm strategies together to reduce them.

Celebrate Growth

Recognize and celebrate when a teammate learns from a mistake and improves. This reinforces the idea that mistakes are part of the journey to success.

The Winning Mindset & Mistakes

Coach Wheeler
Coach Wheeler helps you Build a Winning Mindset

I have made plenty of mistakes. (Check out the following article if you don’t believe me.) I firmly believe that mistakes are not failures; they are opportunities. They provide clarity on what doesn’t work and pave the way for what does.

By recognizing mistakes—especially habitual ones—you bring them into the light, where they can be addressed. By moving past them quickly, you prevent them from holding you back. And by growing from them, you transform setbacks into stepping stones toward success.

Key Takeaways as part of a Winning Mindset:

  1. Recognize mistakes: Own your actions and identify patterns.
  2. Move past mistakes: Avoid the trap of overthinking or dwelling on errors.
  3. Grow from mistakes: Use every failure as an opportunity to improve.
  4. Foster a growth culture: In teams, create an environment where mistakes are learning tools, not sources of blame.

Mistakes are not the enemy. They are your coach, your teacher, and sometimes your greatest ally in building a winning mindset. Next time you make a mistake, don’t beat yourself up. Instead, smile, reset, and remember: every mistake is another step toward becoming a winner.

Life is Hard. Great. RU All-In?

In the grand theatre of life, every person encounters a unique blend of challenges, obstacles, and hardships. While some may view these difficulties as insurmountable barriers, others perceive them as stepping stones to greatness. This dichotomy in perspective often separates the ordinary from the extraordinary. In a world where competition is fierce and success is not handed on a silver platter, embracing the toughness of life and actively seeking out challenges can be the key to outshining your competition. The question is, are you all-in?

The Virtue of Hardship

Life is not designed to be easy. It’s a complex, intricate journey filled with ups and downs, triumphs and setbacks. Embracing this reality is the first step toward mastering the art of overcoming adversity. Hardship serves a critical purpose: it molds us, shapes our character, and fortifies our resolve. As the saying goes, “Smooth seas do not make skillful sailors.” It is through facing and conquering challenges that we grow stronger, wiser, and more capable.

The Competitive Edge

When you actively seek out difficult tasks, you set yourself apart from the majority who prefer the path of least resistance. In every field, be it business, sports, academics, or personal development, those who excel are the ones who are not afraid to tackle the hardest problems. They understand that in doing so, they gain a competitive edge. By confronting and mastering difficulties, they develop unique skills, insights, and resilience that their competitors lack.

Consider the story of Sara Blakely, the founder of Spanx. Before her rise to fame, Blakely faced numerous rejections and setbacks. However, she viewed these challenges as opportunities to innovate and improve. By persevering through tough times and continuously refining her product, she ultimately created a billion-dollar business. Her success was not a result of avoiding difficulties but embracing them and using them to her advantage.

Life is Hard. Build Resilience.

Resilience is the hallmark of those who thrive despite adversity. It is the ability to bounce back from setbacks, to keep pushing forward even when the going gets tough. Building resilience requires a mindset shift. Instead of seeing difficulties as threats, see them as opportunities for growth. Every setback is a setup for a comeback.

Developing resilience involves cultivating a few key attributes:

  1. Optimism: Maintaining a positive outlook in the face of adversity helps you stay motivated and focused on solutions rather than problems.
  2. Adaptability: Being flexible and open to change allows you to navigate through challenges more effectively.
  3. Perseverance: The ability to persist in the face of difficulties is crucial. It’s about keeping your eyes on the prize and not giving up, no matter how tough the journey gets.

Life is Hard. Are You All-In?

To truly excel and outshine your competition, you need to be all-in. This means committing fully to your goals and being willing to do whatever it takes to achieve them. It’s about having an unwavering dedication to your vision and a relentless drive to overcome any obstacles that stand in your way.

Commitment to Excellence

Excellence is not a destination but a continuous journey. It requires a commitment to constant improvement and a willingness to push beyond your comfort zone. To be all-in means striving for excellence in everything you do, whether it’s a small task or a significant project.

Take the example of athletes like Michael Jordan or Serena Williams. Their commitment to excellence is evident in their rigorous training regimens, relentless pursuit of perfection, and refusal to settle for mediocrity. They understand that to be the best, you must give your best effort consistently.

COMMITTED TO Embracing Discomfort

Growth and comfort do not coexist. To achieve greatness, you must be willing to embrace discomfort. This means taking on challenging tasks, facing your fears, and stepping outside your comfort zone regularly. It’s about pushing your limits and discovering your true potential.

COMMITTED TO a Growth Mindset

A growth mindset, as defined by psychologist Carol Dweck, is the belief that abilities and intelligence can be developed through dedication and hard work. This mindset fosters a love for learning and resilience, which are essential for great accomplishment. People with a growth mindset view challenges as opportunities to grow rather than threats to their self-esteem. This is a key aspect of dealing with, and embracing, the hard challenges in your life.

Practical Steps to Embrace Challenges

  1. Set Big Goals: Aim high and set ambitious goals that require you to stretch beyond your current capabilities. Big goals will motivate you to put in the extra effort and face challenges head-on.
  2. Break Down Challenges: Break down big challenges into smaller, manageable tasks. This approach makes daunting tasks more approachable and allows you to make consistent progress.
  3. Seek Feedback: Actively seek feedback from others to identify areas for improvement. Constructive criticism can help you refine your approach and enhance your performance.
  4. Learn from Failures: View failures as learning opportunities rather than setbacks. Analyze what went wrong, extract valuable lessons, and apply them to future endeavors.
  5. Stay Persistent: Persistence is key to overcoming challenges. Stay committed to your goals, even when progress seems slow. Remember that persistence often outlasts resistance.

    More Resources for overcoming adversity… click here.

Real-Life Examples of Overcoming Challenges

Elon Musk: The founder of SpaceX and Tesla is no stranger to challenges. From facing near-bankruptcy to enduring multiple rocket failures, Musk’s journey is a testament to the power of perseverance and resilience. His ability to learn from failures and keep pushing forward has led to groundbreaking innovations in space exploration and electric vehicles.

J.K. Rowling: Before achieving worldwide fame with the Harry Potter series, Rowling faced numerous rejections from publishers. Despite these setbacks, she continued to believe in her story and persisted in her efforts. Her success is a powerful example of how embracing hardship and staying committed to one’s vision can lead to extraordinary outcomes.

Reflecting on Your Journey

Take a moment to reflect on your own journey. What challenges have you faced, and how have they shaped you? Consider the times when you chose the harder path and the lessons you learned along the way. Acknowledge the strength and resilience you’ve developed through these experiences.

Now, think about your future goals. Are you willing to go all-in? Are you ready to embrace the difficulties that lie ahead and use them as opportunities to grow and excel? Remember, greatness is not achieved by avoiding challenges but by confronting them head-on with determination and grit.

Life is hard. Deal with it.

Life is hard, and that’s what makes it great. It’s the challenges we face and the difficulties we overcome that define our journey and shape our destiny. By embracing hardship, building resilience, and committing fully to our goals, we can outshine our competition and achieve extraordinary success.

So, the next time you encounter a difficult situation, welcome it with open arms. See it as a chance to prove your mettle, to grow stronger, and to rise above the rest. Are you all-in? The path to greatness awaits those who dare to embrace the hard road and give it their all.

Find Success After “I Can’t”

By Coach Wheeler

Success comes AFTER "I Can't"

As a basketball coach, there’s one phrase that has always struck a nerve with me: “I can’t.”

I remember vividly the countless times I introduced a new skill or drill to a player, only to hear those dreaded words: “I can’t do it, Coach.” It felt like they were giving up before even trying, as if they had already decided failure was the only option. But over the years, I’ve come to realize something powerful: Success often lies just beyond that “I can’t.” If we can help ourselves—or others—push past that moment of doubt, there’s a whole world of growth and achievement waiting.

Let’s explore why we get stuck at “I can’t,” how to overcome it, and how to use that turning point to find success in every aspect of life.

Why “I Can’t” Feels So Real

When we say “I can’t,” it’s usually not about a true lack of ability. More often, it’s about fear, doubt, or a lack of vision.

  • Fear of Failure: Nobody likes to fail, especially in front of others. Saying “I can’t” is a protective mechanism. It’s easier to claim defeat upfront than to risk falling short after giving it a try.
  • Self-Doubt: Many people underestimate their own potential. They assume that because they haven’t done something before, they’ll never be able to.
  • Lack of Vision: Sometimes, people simply can’t see themselves succeeding. They can’t picture the steps or the outcome, so they shut down the idea entirely.

This is why “I can’t” often sounds like “I won’t.” It’s not that they lack the physical ability—it’s that their mindset has created a mental block.

The “Can’t Point”

What's your "I Can't" Point?

I call it the “Can’t Point”: That moment when someone bumps into the edge of their comfort zone.

For a basketball player, it might be the first time they attempt a spin move or shoot a three-pointer under pressure. For someone in life, it could be learning a new skill, speaking in front of a crowd, or starting a new venture.

The “Can’t Point” is where most people stop … where they let Self Doubt keep them from moving forward.

But here’s the truth: this is where the magic happens. The “Can’t Point” is not a wall; it’s a threshold. Beyond it lies growth, success, and achievement. The challenge is getting past it.

The Role of Confidence

One of my biggest jobs as a coach is to help players see their own potential—even when they can’t see it themselves. When a player says, “I can’t,” my response is usually something like this:

“Yes, you can. I’ve seen you do tougher things before. Let’s break it down step by step. I know you’ve got this.”

It’s amazing how much of a difference confidence—whether it comes from within or from someone else—can make. A player might go from refusing to try to giving their best effort simply because I expressed my belief in them.

Here’s the takeaway for you: if you don’t believe in yourself, borrow belief from someone who does. Surround yourself with coaches, mentors, or friends who see your potential. Their confidence can bridge the gap until you develop your own.

5 Steps to Move Beyond “I Can’t”

So how do you move beyond the “Can’t Point”? It’s not always easy, but it’s always worth it.

1. Break It Down

Big challenges feel overwhelming because we see them as a single, massive task. Break it into smaller, manageable pieces. For example, when teaching a player to execute a spin move, I don’t just say, “Spin and score.” I break it down into footwork, hand placement, and timing.

Do the same in your own life. Want to run a marathon but feel like “I can’t”? Start with a single mile… a single walk down to the corner and back. Want to master public speaking? Begin by talking in front of a small group.

Like I say in my book, “One Step At A Time”, every great accomplishment is the result of a load of small steps, each one easy to accomplish if you just take action in the direction of your dreams.

2. Reframe the Challenge

Instead of focusing on what you can’t do, focus on what you can learn. Think of it this way… Every “I can’t” is an opportunity to either succeed or to grow. Keep trying until “you can”.

Another way to reframe the challenge is to change your mindset from “I can’t” to “I haven’t done it yet.” That small shift in language, adding the word “yet” can make a huge difference. It WILL happen. It just hasn’t happened YET.

3. Visualize Success

Visualize what's beyond "I can't"

A lack of vision is a common reason people get stuck at “I can’t.” Maybe you “can’t” see how you could accomplish it (yet). If someone was wearing a blindfold would you say they “can’t” see? Or is there just something in the way of them seeing what needs to be done?

Take a moment to close your eyes and imagine yourself succeeding. Picture what it will look and feel like when you’ve accomplished the task. Visualization primes your brain for action and makes success feel more attainable.

4. Embrace the Struggle

Here’s the truth: it’s supposed to be hard.

Growth happens when we struggle and push through our current limites and overcome challenges. Instead of avoiding discomfort, accept it as part of the process of growing and lean into it.

Remind yourself that every time you overcome a “Can’t Point,” you’re getting stronger and more capable.

5. Take Imperfect Action

You don’t have to get it right on the first try. Most people don’t.

The key is to take action anyway. As I often tell my players, “You miss 100% of the shots you don’t take.” Success is built on a foundation of attempts, failures, and adjustments.

Don’t let yourself get stuck at your “Can’t Point”.

Take Action. Any action is better than being stuck. If the results of your action turn out to be a “less than desirable outcome”, learn from it (#2-Reframe the Challenge) and try again!

A Real-Life Example… “I can’t make foul shots”

Let me share a story from my basketball coaching exploits. There was a young player I was coaching who struggled with free throws. Every time they stepped to the line in practice, they’d miss a few and mutter, “I can’t shoot free throws, Coach.”

One day, I pulled them aside and said, “What if I told you that you’re one small adjustment away from becoming the best free-throw shooter on the team? Let’s figure it out together.”

We spent extra time working on form, routine, and mindset. We settled on a simple routine for every shot. If you can make one free throw, you simply need to repeat that routine every time and you should never miss. The basket is not moving. You are standing in the same spot every time. Plus, the “free” part of free throw means that there is no one guarding you. There is no reason to ever miss a free throw, especially after you have practiced it … and practiced it … and practiced it… until it is the same every time!

I encouraged them to focus on progress, not perfection. Slowly but surely, they improved. By the end of the season, they were sinking free throws under pressure and grinning at the line.

What changed? They stopped saying “I can’t” and started saying “I’ll try.” That small shift unlocked their potential and gave them a chance to succeed every time they went to the foul line.

How You Can Use This

You don’t have to be a basketball player to apply these principles. The next time you catch yourself saying “I can’t,” pause and ask yourself a few questions:

  • Is it really true?
  • What’s one small step I can take right now?
  • Who can I ask for support or guidance?

Most importantly, remind yourself that “I can’t” is just a feeling, not a fact.

Success Lies Just Beyond

The phrase “I can’t” might feel like a stopping point, but in reality, it’s a starting line. Success doesn’t come from avoiding challenges; it comes from facing them head-on and refusing to quit.

As a coach, I’ve seen players go from “I can’t” to “I did it” more times than I can count. Each time, it’s a reminder of what’s possible when we push past our doubts and embrace our potential.

Remember: The moment you say “I can’t” is the moment you’re standing at the edge of greatness. Take one more step. Try one more time. That’s where success is waiting.

So, the next time you hear yourself—or someone else—say “I can’t,” smile and think: “I’m just getting started.”

Go out there and claim your success. It’s closer than you think.

The Hoo-AH! Mindset: How to Add Elite Focus and Relentless Drive

The Hoo-AH! Mindset... are you ready?

In life and in sports, there are moments that test us to our core. Moments where we question whether we have what it takes to push through the exhaustion, the doubt, and the setbacks. It’s in those moments when we need something more than just effort—we need mental grit, relentless confidence, and a winning attitude. That’s where the Hoo-AH! Mindset comes in.

More than just a word, Hoo-AH! is a battle cry born from the elite training of the U.S. Army Rangers. It represents a mentality of readiness, strength, and collective unity that has fueled some of the world’s most highly trained and disciplined soldiers. Now, this powerful mindset can inspire your approach to life, competition, and personal challenges.

But what does Hoo-AH! really mean, where does it come from, and how can you apply it to your life to level up your performance? Let’s dive in.

The Origins of Hoo-AH!

The term Hoo-AH! is a staple of the U.S. Army and, more specifically, the Army Rangers—elite soldiers who are known for their unmatched discipline, endurance, and tactical prowess. It’s believed that Hoo-AH! originated as a form of acknowledgment, a way for Rangers to say “I Hear you, I Understand, and I Acknowledge the order (I’m ready).” Over time, it evolved into something much more powerful—a rallying cry that soldiers use to affirm their resilience and their readiness to take on any challenge.

Whether they’re being asked if they’re tired, if they’re ready to face a mission, or if they’ve accomplished something monumental, the response is always the same: Hoo-AH! It’s a word that signals not only physical toughness but a mental toughness that is unshakable. It’s a commitment to never back down, no matter how hard the situation gets.

Imagine how powerful it would be if we could apply this mindset to our own lives—whether on the court, in the office, or facing personal adversity.

What Hoo-AH! Means

At its core, Hoo-AH! is about more than just saying a word; it’s about adopting a mentality that embraces challenges, embodies discipline, and fosters an unstoppable drive toward success. Here’s what the Hoo-AH! mindset really stands for:

Readiness: When you live by the Hoo-AH! mindset, you are always ready. Ready for the game, ready for the challenge, ready to push your limits. It’s about staying mentally prepared to give your best effort at all times, even when you’re tired, and even when doubt creeps in.

Mental Resilience: Hoo-AH! is the verbal embodiment of mental resilience. It’s a way of telling the world, “I’m still here. I’m not giving up.” In sports, and in life, this means you face adversity head-on, knowing that your strength comes from your refusal to quit.

Confidence Under Pressure: The Hoo-AH! mindset means that when things get tough, you get tougher. It’s about finding that inner belief when everyone else is doubting you, when the game is on the line, or when you’re on the verge of breaking down. You respond with Hoo-AH!, signaling that you are not just surviving but thriving under pressure.

Team Unity and Support: Hoo-AH! is often a collective cry, a shout that unites a group of people around a common goal. In sports, it’s the team’s shared belief that they can overcome any obstacle when they work together. It’s about having each other’s backs and knowing that your effort contributes to something bigger than yourself.

What the Hoo-AH! Mindset Does

When you adopt the Hoo-AH! mindset, it transforms how you approach every aspect of your life. Here’s how:

It Builds Unstoppable Momentum: When you live by Hoo-AH!, you develop momentum that propels you forward. Whether you’re an athlete pushing through a tough training session or someone striving for personal growth, the more you embrace Hoo-AH!, the more you push yourself beyond your perceived limits.

It Cultivates Mental Toughness: The Hoo-AH! mindset fosters an internal toughness that keeps you standing tall even when you’re faced with adversity. You become the person who looks at challenges not with fear, but with anticipation and readiness. This mental toughness becomes your secret weapon in overcoming obstacles.

It Elevates Your Team: Just like the Army Rangers who use Hoo-AH! to rally each other in the toughest of missions, you can use this mindset to elevate those around you. Whether in sports, business, or life, your commitment to never give up will inspire your team, your coworkers, and your community to do the same.

It Develops Consistency: One of the greatest challenges in any pursuit—whether athletic, academic, or professional—is staying consistent. The Hoo-AH! mindset pushes you to show up every day, even when you don’t feel like it, even when the odds are stacked against you. It becomes your daily mantra for perseverance.

How to Add Hoo-AH! to Your Life

Ready to add the Hoo-AH! mindset to your life? Here’s how you can start making it part of your personal and competitive journey:

  1. Set a Challenge
    Start by setting a challenge that will push you outside your comfort zone. Whether it’s running an extra mile, completing an advanced drill, or pushing yourself in the weight room, give yourself a goal that feels difficult. When you complete it, shout Hoo-AH!—celebrate the victory, no matter how small.
  2. Use It as a Rallying Cry
    Whenever you’re faced with a tough situation, mentally or physically, use Hoo-AH! as your battle cry. Tell yourself you’re ready. If you’re working with a team, get them to join you in saying it. Make it a point of uniting everyone around the idea that you can accomplish more together than you can alone.
  3. Push Through Fatigue
    When you feel tired, don’t give in. Let Hoo-AH! be your answer to fatigue. The next time you feel exhausted during a workout, practice, or long workday, ask yourself if you’re tired. Then respond with a loud Hoo-AH! and keep pushing. You’ll be surprised at how much further you can go.
  4. Celebrate Effort, Not Just Wins
    Hoo-AH! is about celebrating your effort, not just the final score. Anytime you put in the work, especially when it feels difficult, you’ve earned the right to say Hoo-AH!. This mindset shifts your focus from outcomes to the process, making you stronger in the long run.
  5. Make It Part of Your Daily Routine
    Start each day with a Hoo-AH! mindset. When you wake up, remind yourself that you are ready for whatever the day brings. When you go to practice, walk into the gym with the knowledge that you’ll give it your all. The more you embed this attitude into your daily life, the more it becomes second nature.


The Hoo-AH! mindset is more than just a word—it’s a way of life. It’s about readiness, resilience, and unshakeable confidence. It’s taking responsibility for what you are going to do to improve your situation. It’s about uniting your team around a common goal and using your mental and physical toughness to push through any obstacle.

So the next time you’re asked if you’re ready for the challenge, or if you’re tired, or if you’ve got what it takes, respond with the only answer that matters: Hoo-AH!

Please leave a comment below. I’d love to hear how you have applied the Hoo-AH! Mindset in your own life or even stories of how Hoo-AH! has helped others succeed.

The Power of Struggle Time:

Why Embracing the Struggle Leads to Growth

In today’s fast-paced world, where immediate results are often prioritized over long-term growth, the concept of “struggle time” can seem counterintuitive. As a teacher and coach, I’ve found that one of the most challenging aspects of my role is convincing administrators, parents, and especially students or players, that struggling is not just okay—it’s essential.

study about struggling time during math class in USA vs japan

The video shared in a recent Facebook post (link below) illustrates the profound impact of embracing struggle. But what exactly is “struggle time,” and why is it so crucial?

https://www.facebook.com/share/r/F9286Xwytiz8BDoM

Understanding “Struggle Time”

“Struggle time” refers to the period during which an individual is faced with a challenging task, one that is not immediately solvable. This is the time when frustration, confusion, and even failure might occur. It’s the time when the mind is pushed to its limits, where the easy solutions don’t work, and where one is forced to think critically, creatively, and persistently to overcome obstacles.

In educational and athletic contexts, struggle time is often viewed as a negative experience. Many believe that if a student or player is struggling, it means they are not understanding the material or that they are not performing well. However, this mindset overlooks the fundamental truth that growth occurs in the struggle. It is in these moments of difficulty that true learning and development happen.

The Value of Struggle in Learning

Research in educational psychology supports the idea that struggle is a critical component of learning. When students or athletes are presented with challenges that are slightly beyond their current abilities, they are forced to engage more deeply with the material or skill. This deeper engagement leads to a more profound understanding and mastery.

Consider the concept of “desirable difficulties,” coined by psychologist Robert Bjork. Desirable difficulties are challenges that make learning harder in the short term but improve long-term retention and performance. When students are given time to struggle through a problem, they are more likely to remember the solution and understand the underlying principles. This is because the effort required to overcome the difficulty creates stronger neural connections in the brain.

Struggle in Sports: Building Resilience and Character

In sports, struggle time is just as critical. It’s easy to celebrate the victories, the moments of triumph where everything comes together. But it’s in the moments of struggle—when the game isn’t going well, when the training is grueling, when the competition is fierce—that athletes develop the resilience and mental toughness needed to succeed.

Take the story of Michael Jordan, widely regarded as one of the greatest basketball players of all time. Jordan was cut from his high school basketball team as a sophomore. He didn’t make the team, and that struggle drove him to work harder, to push himself beyond what he thought was possible. Jordan himself has said that it was the struggles, the failures, and the challenges that made him the player he became.

Struggle time teaches athletes to persevere, to keep pushing when things are tough. It teaches them that failure is not the end but a stepping stone to success. It builds character, resilience, and a mindset that welcomes challenges as opportunities for growth.

Overcoming the Resistance to Struggle Time

Despite the clear benefits of struggle time, there is often resistance to embracing it. In the classroom, parents and administrators may worry that students who are struggling are falling behind. They may push for easier tasks or more assistance, thinking that this will help the student succeed. In sports, coaches may feel pressured to focus on winning rather than development, leading to a reluctance to let players experience the struggle.

This resistance is understandable. We all want to see our students and athletes succeed. We want to protect them from failure and frustration. But in doing so, we may be doing them a disservice. By shielding them from struggle, we deny them the opportunity to develop the skills and mindset they need to overcome challenges in the future.

To overcome this resistance, it’s important to reframe the way we think about struggle. Instead of viewing it as a sign of failure, we need to see it as a necessary part of the learning process. We need to communicate to students, athletes, parents, and administrators that struggle is not something to be feared but something to be embraced.

Practical Strategies for Implementing Struggle Time

So, how can we, as teachers and coaches, effectively implement struggle time in our classrooms and on our teams? Here are some practical strategies:

  1. Normalize Struggle: Start by normalizing struggle in your environment. Talk openly about the challenges you face and how you’ve overcome them. Share stories of famous individuals who have struggled and persevered. Encourage students and athletes to share their own struggles and how they’ve worked through them.
  2. Create a Safe Environment: For struggle time to be effective, students and athletes need to feel safe. They need to know that it’s okay to make mistakes and that failure is part of the process. Create an environment where effort is valued as much as success, and where individuals are encouraged to take risks and push themselves.
  3. Provide Appropriate Challenges: It’s important to provide challenges that are appropriate for the individual’s current level. The tasks should be difficult enough to require effort but not so difficult that they become overwhelming. As students and athletes grow, gradually increase the difficulty of the tasks to continue pushing them out of their comfort zones.
  4. Offer Support, Not Solutions: When students or athletes are struggling, it’s natural to want to step in and help. But instead of providing the solution, offer support that helps them find the solution themselves. Ask guiding questions, provide hints, and encourage them to keep trying. This approach helps them develop problem-solving skills and builds confidence in their ability to overcome challenges.
  5. Celebrate the Struggle: Finally, celebrate the struggle itself. Recognize and reward the effort and perseverance that individuals show, regardless of the outcome. This reinforces the idea that the process of struggling is valuable and worth celebrating.

The Long-Term Benefits of Embracing Struggle

When we allow students and athletes to experience struggle time, we are helping them develop skills and qualities that will benefit them far beyond the classroom or the sports field. These include:

  • Resilience: The ability to bounce back from setbacks and keep going even when things are tough.
  • Critical Thinking: The ability to analyze problems, think creatively, and develop solutions.
  • Perseverance: The determination to keep working towards a goal, even in the face of challenges.
  • Self-Confidence: The belief in one’s own ability to overcome obstacles and achieve success.

These are the qualities that will help individuals succeed in all areas of life. Whether they are facing challenges in their careers, their personal lives, or in their communities, the skills and mindset developed through struggle time will serve them well.

Conclusion: The Power of Struggle

The video shared in the Facebook post is a powerful reminder of the value of struggle. It shows that when we give students and athletes the time and space to struggle, we are not setting them up for failure—we are setting them up for success. By embracing struggle time, we help them develop the skills, mindset, and character they need to thrive.

Here is another example from Coach Calipari (back when he coached at Kentucky)… check it out!

As a teacher and coach, it’s my job to guide my students and athletes through the challenges they face. But it’s also my job to let them struggle, to let them experience the frustration, the confusion, and the effort that are necessary for true growth. It’s not always easy, and it’s not always popular, but it’s one of the most important things I can do to help them become the best versions of themselves.

So, the next time you see a student or athlete struggling, resist the urge to step in and fix it for them. Instead, offer support, encouragement, and the time they need to work through the challenge. In doing so, you’ll be helping them develop into resilient, confident, and capable individuals who are ready to take on whatever life throws their way.