The Hoo-AH! Mindset: How to Add Elite Focus and Relentless Drive

The Hoo-AH! Mindset... are you ready?

In life and in sports, there are moments that test us to our core. Moments where we question whether we have what it takes to push through the exhaustion, the doubt, and the setbacks. It’s in those moments when we need something more than just effort—we need mental grit, relentless confidence, and a winning attitude. That’s where the Hoo-AH! Mindset comes in.

More than just a word, Hoo-AH! is a battle cry born from the elite training of the U.S. Army Rangers. It represents a mentality of readiness, strength, and collective unity that has fueled some of the world’s most highly trained and disciplined soldiers. Now, this powerful mindset can inspire your approach to life, competition, and personal challenges.

But what does Hoo-AH! really mean, where does it come from, and how can you apply it to your life to level up your performance? Let’s dive in.

The Origins of Hoo-AH!

The term Hoo-AH! is a staple of the U.S. Army and, more specifically, the Army Rangers—elite soldiers who are known for their unmatched discipline, endurance, and tactical prowess. It’s believed that Hoo-AH! originated as a form of acknowledgment, a way for Rangers to say “I Hear you, I Understand, and I Acknowledge the order (I’m ready).” Over time, it evolved into something much more powerful—a rallying cry that soldiers use to affirm their resilience and their readiness to take on any challenge.

Whether they’re being asked if they’re tired, if they’re ready to face a mission, or if they’ve accomplished something monumental, the response is always the same: Hoo-AH! It’s a word that signals not only physical toughness but a mental toughness that is unshakable. It’s a commitment to never back down, no matter how hard the situation gets.

Imagine how powerful it would be if we could apply this mindset to our own lives—whether on the court, in the office, or facing personal adversity.

What Hoo-AH! Means

At its core, Hoo-AH! is about more than just saying a word; it’s about adopting a mentality that embraces challenges, embodies discipline, and fosters an unstoppable drive toward success. Here’s what the Hoo-AH! mindset really stands for:

Readiness: When you live by the Hoo-AH! mindset, you are always ready. Ready for the game, ready for the challenge, ready to push your limits. It’s about staying mentally prepared to give your best effort at all times, even when you’re tired, and even when doubt creeps in.

Mental Resilience: Hoo-AH! is the verbal embodiment of mental resilience. It’s a way of telling the world, “I’m still here. I’m not giving up.” In sports, and in life, this means you face adversity head-on, knowing that your strength comes from your refusal to quit.

Confidence Under Pressure: The Hoo-AH! mindset means that when things get tough, you get tougher. It’s about finding that inner belief when everyone else is doubting you, when the game is on the line, or when you’re on the verge of breaking down. You respond with Hoo-AH!, signaling that you are not just surviving but thriving under pressure.

Team Unity and Support: Hoo-AH! is often a collective cry, a shout that unites a group of people around a common goal. In sports, it’s the team’s shared belief that they can overcome any obstacle when they work together. It’s about having each other’s backs and knowing that your effort contributes to something bigger than yourself.

What the Hoo-AH! Mindset Does

When you adopt the Hoo-AH! mindset, it transforms how you approach every aspect of your life. Here’s how:

It Builds Unstoppable Momentum: When you live by Hoo-AH!, you develop momentum that propels you forward. Whether you’re an athlete pushing through a tough training session or someone striving for personal growth, the more you embrace Hoo-AH!, the more you push yourself beyond your perceived limits.

It Cultivates Mental Toughness: The Hoo-AH! mindset fosters an internal toughness that keeps you standing tall even when you’re faced with adversity. You become the person who looks at challenges not with fear, but with anticipation and readiness. This mental toughness becomes your secret weapon in overcoming obstacles.

It Elevates Your Team: Just like the Army Rangers who use Hoo-AH! to rally each other in the toughest of missions, you can use this mindset to elevate those around you. Whether in sports, business, or life, your commitment to never give up will inspire your team, your coworkers, and your community to do the same.

It Develops Consistency: One of the greatest challenges in any pursuit—whether athletic, academic, or professional—is staying consistent. The Hoo-AH! mindset pushes you to show up every day, even when you don’t feel like it, even when the odds are stacked against you. It becomes your daily mantra for perseverance.

How to Add Hoo-AH! to Your Life

Ready to add the Hoo-AH! mindset to your life? Here’s how you can start making it part of your personal and competitive journey:

  1. Set a Challenge
    Start by setting a challenge that will push you outside your comfort zone. Whether it’s running an extra mile, completing an advanced drill, or pushing yourself in the weight room, give yourself a goal that feels difficult. When you complete it, shout Hoo-AH!—celebrate the victory, no matter how small.
  2. Use It as a Rallying Cry
    Whenever you’re faced with a tough situation, mentally or physically, use Hoo-AH! as your battle cry. Tell yourself you’re ready. If you’re working with a team, get them to join you in saying it. Make it a point of uniting everyone around the idea that you can accomplish more together than you can alone.
  3. Push Through Fatigue
    When you feel tired, don’t give in. Let Hoo-AH! be your answer to fatigue. The next time you feel exhausted during a workout, practice, or long workday, ask yourself if you’re tired. Then respond with a loud Hoo-AH! and keep pushing. You’ll be surprised at how much further you can go.
  4. Celebrate Effort, Not Just Wins
    Hoo-AH! is about celebrating your effort, not just the final score. Anytime you put in the work, especially when it feels difficult, you’ve earned the right to say Hoo-AH!. This mindset shifts your focus from outcomes to the process, making you stronger in the long run.
  5. Make It Part of Your Daily Routine
    Start each day with a Hoo-AH! mindset. When you wake up, remind yourself that you are ready for whatever the day brings. When you go to practice, walk into the gym with the knowledge that you’ll give it your all. The more you embed this attitude into your daily life, the more it becomes second nature.


The Hoo-AH! mindset is more than just a word—it’s a way of life. It’s about readiness, resilience, and unshakeable confidence. It’s taking responsibility for what you are going to do to improve your situation. It’s about uniting your team around a common goal and using your mental and physical toughness to push through any obstacle.

So the next time you’re asked if you’re ready for the challenge, or if you’re tired, or if you’ve got what it takes, respond with the only answer that matters: Hoo-AH!

Please leave a comment below. I’d love to hear how you have applied the Hoo-AH! Mindset in your own life or even stories of how Hoo-AH! has helped others succeed.

Imperfect Action: The First Secret to Building a Winning Mindset

Imperfect Action leads to progress

How many times have you found yourself waiting for the perfect moment to act? Maybe you’ve said, “I’ll start when I’m ready,” or “Once everything falls into place, I’ll go for it.” If this sounds familiar, you’re not alone. The quest for perfection is a common trap that catches even the most ambitious among us. But here’s the truth: Perfection is a myth. Waiting for it is a surefire way to stay stuck.

Success doesn’t come from waiting for perfect conditions—it comes from taking imperfect action. The key to building a winning mindset is to take action now, even if you don’t feel 100% ready, even if it’s messy, uncertain, or uncomfortable. Today, we’ll explore why imperfect action is so powerful and how it’s the foundation of success.

Fear of Imperfection: The Invisible Chain

One of the biggest reasons people hesitate to take action is fear. Fear of failure. Fear of being judged. Fear of making mistakes. These are the invisible chains that hold you back from achieving greatness. The truth is, fear will always be there. It whispers in your ear, giving you every reason why you shouldn’t start or why you’re not ready.

But here’s the good news: Action is the antidote to fear. The moment you take that first step, no matter how imperfect, fear begins to lose its grip. Every time you act, you prove to yourself that you can handle uncertainty. You build confidence by doing, not by thinking or planning.

As Marshall Sylver, a motivational powerhouse, often says, “Do something, even if it’s wrong.” This isn’t a call to be reckless, but a reminder that waiting for perfection is a form of procrastination. The time to act is now, not tomorrow, not next week. When you take imperfect action, you shatter the illusion that everything has to be perfect before you move forward.

Progress Beats Perfection

The world loves to celebrate perfection. But those who have built successful, winning mindsets know that progress is far more important than perfection. They understand that taking small, consistent actions—no matter how messy—leads to greater success than waiting for everything to be flawless.

Think about the most successful athletes, entrepreneurs, or thought leaders. Do you think they waited for the perfect moment to take action? Absolutely not. They moved forward despite the uncertainty. They embraced imperfection, knowing that progress, not perfection, is what fuels momentum.

In my years of coaching and building teams, I’ve seen firsthand how the pursuit of perfection can paralyze players. They hesitate, waiting for the perfect opportunity to make a move, only to watch as their chance slips away. But those who act, even when things aren’t perfect, learn and grow faster than anyone else. Taking that first step—even if it’s imperfect—puts you on the path to progress.

Momentum is Everything

Imperfect action creates momentum, and momentum is a powerful force. It’s what separates winners from those who stay stuck on the sidelines. The first step you take may not be flawless, but it creates forward motion. And once you’re in motion, it’s easier to keep going. Momentum builds confidence, and confidence leads to even more action.

The biggest mistake you can make is to let perfectionism stop you from moving forward. Each time you take a small step, even if it’s not perfect, you gain real-world experience, solve problems, and refine your approach. Success loves speed—and imperfect action allows you to move faster. While others are still perfecting their plans, you’re already in the game, learning and improving.

Marshall Sylver talks about the importance of momentum in his programs, emphasizing the need to act fast. Once you have momentum on your side, it’s tough to stop. And how do you build momentum? By taking that first step, even if it’s imperfect. That step sets everything in motion, and before you know it, you’re making progress that would have seemed impossible if you had waited.

Clarity Comes Through Action

You don’t need to have everything figured out before you take action. In fact, clarity comes through action. Many people wait for a crystal-clear vision before they start, but the reality is, the path only becomes clearer once you begin. When you take the first step, the next one becomes more obvious. And after that, the next.

This is why action is so critical. Sitting on the sidelines, overthinking, or trying to perfect every detail won’t get you any closer to your goals. Taking imperfect action, on the other hand, allows you to learn as you go. It’s through doing that you gain the insights and experience necessary to refine your strategy. You adapt, adjust, and move forward. By the time others are still working on their plans, you’ve already gained the upper hand with real-world knowledge and experience.

As Coach, I’ve seen this play out in sports time and time again. Players who hesitate, waiting for the perfect moment to strike, often miss their chance. But those who step onto the court with confidence, willing to make mistakes, find their rhythm and create success through effort and adjustment.

The Power of Imperfect Action in the Present

One of the greatest gifts of imperfect action is that it allows you to operate in the present moment. You’re not waiting for a future that may or may not happen. You’re taking control of your life now. This sense of urgency is a game-changer. When you take action now, you send a message to yourself and the world: “I’m committed. I’m serious. I’m ready to win.”

Will you always feel ready? No. There will be moments of doubt. There will be times when you feel uncertain or unprepared. But if you wait until you feel perfectly ready, you’ll wait forever. The time is now, even if it’s messy, even if you don’t have all the answers. That’s the essence of imperfect action.

As Marshall Sylver emphasizes, “Take action now!” When you act in the present, you take control of your future. You stop being a spectator in your own life and start becoming a player.

Imperfect Action Builds Mental Toughness

Imperfect action also strengthens your mental toughness. It teaches you how to move forward, even when conditions aren’t ideal. It forces you to push through fear, uncertainty, and doubt. And over time, this process builds an unshakable resilience.

Mental toughness isn’t developed by waiting for things to be easy or perfect. It’s built in the trenches, in the moments when you feel uncomfortable or unsure, but keep going anyway. This ability to act despite the obstacles in your path is what separates winners from those who stay stuck.

The key is to embrace the discomfort that comes with imperfect action. Every time you push through, you become stronger. Every time you act, despite the fear, you get closer to your goal. You learn to thrive in uncertain conditions, and that makes you unstoppable.

The First Step is Everything

One Step at a Time by Coach Wheeler. Coming soon to Amazon.com.  Leave a comment for a free digital copy.

Here’s the final piece of the puzzle: The first step is everything. You don’t need to see the whole path right now. You just need to take that first step, no matter how imperfect it is. Once you do, everything starts to fall into place. You learn. You adapt. You grow.

Imperfect action frees you from the pressure of knowing all the answers. It’s not about being perfect—it’s about moving forward, one step at a time. And the beauty of imperfect action is that it creates opportunities you wouldn’t have seen if you had waited.

So, what’s the one thing you can do today? What’s one small action you can take right now, even if it’s imperfect? Don’t wait for the perfect moment because that moment may never come. Act now, even if it’s messy. Because imperfect action beats perfect inaction every single time.

Success Favors the Bold

A winning mindset isn’t built on waiting for the right moment; it’s built on taking action, learning from mistakes, and moving forward despite the challenges. Success favors the bold, those willing to take imperfect action and adjust along the way.

So, what are you waiting for? The time to act is now. Take that first step today, no matter how imperfect. Because each imperfect step brings you closer to your goal. And in the end, that’s what winning is all about—moving forward.

Let’s get to work.

Control the Controllables

The Secret to Unlocking Your Full Potential in Basketball and Beyond

Coach Wheeler

In the high-pressure world of basketball, where every second counts and every decision matters, players and coaches alike are often confronted with a multitude of challenges. These challenges can range from the unpredictability of the opposition to the ever-changing dynamics of the game itself. It’s easy to feel overwhelmed when so many factors seem beyond your control. But what if the secret to success wasn’t about controlling everything but instead about focusing on the things you can control?

Welcome to the concept of “Control the Controllables“—a powerful mindset that can transform your approach to the game, your performance on the court, and even your life outside of basketball. At its core, controlling the controllables is about shifting your focus from external factors (like referees’ calls, weather conditions, or the skill level of your opponent) to the internal factors that you can directly influence (like your effort, attitude, and preparation). This mindset not only helps you play better but also builds resilience, reduces stress, and ultimately leads to a more consistent and fulfilling performance.

The Power of Focus: Why Controlling the Controllables Matters

Let’s face it: in basketball, as in life, not everything is within your control. There will be days when the referees make questionable calls, the crowd noise is deafening, or your shot just isn’t falling. It’s in these moments of adversity that the “Control the Controllables” mindset becomes your greatest ally.

Consider this: when you focus on things outside your control, you waste energy and mental bandwidth on factors that are often unpredictable and uncontrollable. This can lead to frustration, anxiety, and even a decline in performance. On the other hand, by honing in on what you can control—your hustle, your preparation, your response to challenges—you become more grounded, more confident, and more effective.

In basketball, this mindset translates to better on-court decisions, more consistent performance, and a greater ability to stay calm under pressure. Off the court, it can help you manage stress, improve your relationships, and achieve your goals more efficiently. The beauty of this approach is that it doesn’t require you to be the most talented player on the court; it only requires you to be disciplined and focused on what truly matters.

Four Pillars to Control the Controllables:
Effort, Fundamentals, Preparation, and Conditioning

To help you put this concept into practice, let’s break down the controllables into four broad categories: Effort & Attitude, Fundamentals & Skills, Game Preparation & Strategy, and Physical Conditioning & Health. By mastering these areas, you’ll be well on your way to becoming the best version of yourself, both on and off the court.

  1. Effort & Attitude
    The first pillar is perhaps the most critical. Effort and attitude are the foundation upon which all other controllables are built. No matter how skilled you are, without the right effort and attitude, you’ll never reach your full potential. The best part? Both are 100% within your control.

Hustle on every play: Hustle is a reflection of your commitment to the game. It shows that you’re willing to outwork your opponent and seize every opportunity, whether it’s diving for a loose ball or sprinting back on defense.

Positive body language: How you carry yourself on the court can influence not only your mindset but also that of your teammates. Positive body language shows confidence and resilience, even in the face of adversity.

Staying composed under pressure: Basketball is a game of runs. Staying calm and composed when the pressure is on can be the difference between winning and losing.

By focusing on your effort and attitude, you set the tone for your performance. Remember, while you can’t control how your opponent plays, you can always control how hard you play and how you respond to challenges.

  1. Fundamentals & Skills
    The second pillar focuses on the fundamentals—those basic yet crucial skills that are often overlooked in favor of flashier aspects of the game. But here’s the truth: the fundamentals are what win games.

Proper shooting mechanics: Consistent shooting mechanics lead to better accuracy and more reliable scoring. It’s not just about making the shot; it’s about making the shot the right way.

Ball handling skills: Strong ball-handling skills allow you to protect the ball, create space, and make plays. This is especially important under pressure, where turnovers can be costly.

Defensive stance and footwork: Defense wins championships. By mastering your stance and footwork, you can become a lockdown defender who frustrates even the best offensive players.

These are all areas you can control through practice and repetition. The more you focus on mastering the fundamentals, the more reliable and confident you’ll become in your overall game.

  1. Game Preparation & Strategy
    Preparation is often what separates the good from the great. The third pillar, Game Preparation & Strategy, emphasizes the importance of being mentally and physically ready for every game.

Knowing the game plan: Understanding your team’s strategy and how you fit into it is crucial. It allows you to execute plays effectively and make adjustments as needed.

Scouting the opponent: Knowledge is power. By studying your opponent, you can anticipate their moves and exploit their weaknesses.

Executing offensive sets: The ability to run plays effectively requires discipline and focus. It’s not just about knowing the play; it’s about executing it to perfection.

Preparation is something you have complete control over. By being diligent in your game preparation, you increase your chances of success and put yourself in a position to win.

  1. Physical Conditioning & Health
    The final pillar is Physical Conditioning & Health. Your body is your most important asset as a basketball player, and taking care of it should be a top priority.

Consistent strength training: Building strength helps you compete physically and reduces your risk of injury. It also enhances your ability to perform explosive movements, like jumping and sprinting.

Proper nutrition and hydration: What you put into your body directly affects your performance. By fueling yourself with the right nutrients and staying hydrated, you ensure that you have the energy and stamina to compete at your best.

Injury prevention exercises: Staying healthy is key to staying on the court. Incorporating injury prevention exercises into your routine helps protect you from common basketball injuries.

Your physical condition is entirely within your control. By taking care of your body, you ensure that you can perform at a high level throughout the season and beyond.

Applying the “Control the Controllables” Mindset Beyond Basketball

While the concept of controlling the controllables is highly effective in basketball, its application extends far beyond the court. Whether you’re a student, a professional, or someone simply trying to navigate the challenges of life, this mindset can be a game-changer.

In your personal life, you can control your response to situations, your work ethic, and your commitment to your goals. In your professional life, you can control how prepared you are for meetings, how you interact with colleagues, and how you handle deadlines. By focusing on what you can control, you reduce stress, increase your productivity, and build a more positive and resilient mindset.

Don’t Just Control the Controllables: MASTER THEM!

The beauty of the “Control the Controllables” mindset lies in its simplicity and effectiveness. It’s not about trying to control everything—it’s about focusing on the aspects of your game and your life that you can directly influence. By mastering the controllables, you empower yourself to become the best version of yourself, both on and off the court.

As you continue on your journey as an athlete or coach, remember that your success is not solely determined by external factors. It’s shaped by your effort, your attitude, your preparation, and your commitment to the fundamentals. These are the things you can control, and by mastering them, you set yourself up for success.

So, the next time you step onto the court or face a challenge in your life, ask yourself: “Am I controlling the controllables?” Focus on what you can influence, and let go of the rest. In doing so, you’ll not only improve your game—you’ll also unlock your full potential and become a true champion, both on the court and in life.

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And remember, if you’re looking for a detailed guide on how to control the controllables in basketball, don’t miss out on Coach Wheeler’s exclusive list of 52 controllables, available as a bonus giveaway for leaving a comment below. What do you think is the most important controlable? Is it on the list? This resource will help you take your game to the next level by providing actionable insights into what you can control—and how to control it effectively.

Stay focused, stay disciplined, and keep controlling the controllables. Your journey to greatness starts here.